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Marketing Effectiveness Manager - Castrol Europe
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Job Family Group: Marketing Group
Job Description
Our purpose is to bring together people, energy and markets to power and navigate a changing world. In a time of constant change and possibility we need new talent to pursue commercial opportunities, fuelled by world-class insight and expertise. We’re always striving for more innovative digital solutions, sustainable outcomes and closer collaboration across our company and beyond, and you could be part of that too.
About the role
We are looking for a Marketing Effectiveness Manager to join the European Marketing Leadership Team. This is a high-impact role that sits at the intersection of marketing, commercial performance, analytics and finance, helping Castrol maximise the return on its marketing investments and deliver stronger business outcomes across Europe.
As a trusted partner to marketing, finance and commercial teams, you will champion a culture of evidence-based decision making, helping us understand what works, why it works, and where we should invest for future growth.
This is a role within the Castrol organisation and the successful candidate will become part of the Castrol ring-fence. If you are part of the ring-fence, it is expected that your employment will move with Castrol to new ownership.
What You'll Be Doing
In this role, you will:
- Lead and support marketing mix modelling, effectiveness analysis and other performance measurement activities to identify opportunities to improve marketing returns and business performance.
- Drive the marketing planning process using business, customer and market insights to inform investment decisions and budget allocation.
- Monitor and evaluate the effectiveness of marketing programmes, campaigns and promotional activity, identifying opportunities to improve performance and return on marketing investment (ROMI).
- Lead monthly performance reviews and support senior stakeholders with actionable insights and recommendations.
- Partner with marketing, sales, finance and commercial teams to translate data into meaningful business actions.
- Oversee reporting and performance tracking for the European marketing budget, supporting robust commercial decision-making.
- Support strategic business reviews, leadership presentations and executive reporting activities across the European business.
- Collaborate with the Global Effectiveness Team to continuously improve frameworks, tools, models and best practices for marketing effectiveness
- Ensure data quality, governance and process excellence across marketing effectiveness activities and reporting.
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What you will need to be successful
We're interested in dedicated individuals from a variety of backgrounds who can bring strong commercial thinking and a data-driven attitude to this role.
- Significant experience in marketing, commercial, finance, business development, analytics or a related discipline.
- Demonstrated experience measuring, analysing and evaluating the impact of business or marketing initiatives.
- Strong commercial skill and the ability to connect business activities with measurable outcomes.
- Excellent analytical capability and comfort working with data, financial metrics and performance insights.
- Proven ability to influence and engage senior partners across multiple functions.
- Strong project management and organisational skills with the ability to balance multiple priorities.
- Excellent relationship-building skills and the ability to achieve outcomes through collaboration rather than direct authority.
Additional Qualifications
- University degree or equivalent experience. A business-related qualification is advantageous.
- Experience within lubricants, energy or a related industry is beneficial but not essential.
Why join us?
At Castrol, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others. We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and other benefits.
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Travel Requirement: No travel is expected with this role
Relocation Assistance: This role is not eligible for relocation
Remote Type: This position is a hybrid of office/remote working
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Legal Disclaimer
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us. If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks. This careers site is for bp contractors only. Please do not refer or share the role(s) with anyone who is not currently a contractor at bp.
We’re an international energy company with global scale, ambitious plans and a team of brilliant people delivering energy to the world, today and tomorrow.
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