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Marketing Engineer
About EQUALS
EQUALS is the music social network. We have 1 million monthly active users, people use us more than Instagram, Snapchat, and X, and we’ve sparked over 40 million friendships. We are a team of creatives and technologists from giants like Nike, Instagram, and Apple, backed by investors behind Spotify, A24, and Facebook, making us one of the most well-funded consumer social businesses in the game. Our mission is to unite the world through its most universal language: music.
Your Role: Marketing Engineer
We’ve built a world-class systematic approach to marketing, and paid acquisition runs like a quant desk. As a Marketing Engineer at EQUALS, you will own that engine and push it to the frontier. This is a rare hybrid role: part scientist, part growth operator, part creator. You will treat marketing as an optimisation problem worthy of real mathematics, deploy AI as a first-class tool, and turn taste and culture into an edge no competitor can copy. You will invent capabilities the team has never had and be the trailblazer who brings the latest advances in AI and applied math to everything we do.
Your Realm
Portfolio Optimisation
- Treat our paid spend as a live portfolio to optimise, allocating budgets across TikTok, Meta, Snapchat, AppLovin, and Apple Search Ads for maximum return.
- Build systems that rebalance in near real time as new signals emerge—not just weekly spreadsheets.
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Applied AI at the Cutting Edge
- Be the pioneering adopter of AI for the marketing team, inventing capabilities we haven’t had before.
- Leverage generative models to create, test, and iterate on creative and copy at a speed no manual team can match.
- Develop agents and tooling that enhance one marketer’s productivity tenfold and ensure we stay ahead of every new AI release.
Measurement & Evaluation Science
- Create scientific frameworks to determine what truly works, from incrementality and attribution to creative testing.
- Define key metrics (install rate, CPI, retention, LTV) and ensure they’re trustworthy, causal, and near real-time.
- Replace gut-feel reporting with rigorous experimentation the whole team can act on.
Growth Meets Culture
- Translate cultural instinct into measurable advantage, blending taste for music and internet culture with hard data.
- Identify creative angles and audiences that resonate, then scale them systematically.
- Know when to lean on models vs trusting intuition, and design systems that honour both.
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Who You Are
- Creatively technical—equally adept at crafting hooks and cultural hooks as solving optimisation problems.
- Driven by technology and metrics at heart, a scientist or builder with a passion for growth and culture.
- Thrives on real mathematics—applies optimisation, statistics, and machine learning to flawed real-world scenarios.
- An AI early adopter, constantly seeking the next motivational capability.
- Pragmatic shipper—prefers execution, measurement, and iteration over endless theorising.
- Deeply curious about consumer social dynamics, how culture spreads, and music’s role.
- Clear communicator, able to influence both marketing and engineering teams.
Our Values
(1) Brand
- Our brand is everything, and everything reflects our brand.
- We prioritise quality in every deliverable.
- We create things worth talking about.
(2) Innovation
- We don’t believe in ceilings.
- If something needs doing, it gets done.
- We embrace change as an opportunity to innovate.
(3) Commitment
- Spot problems, solve them.
- Commitments are honoured.
- We negotiate win-win outcomes for both us and our users.
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