Apacor Ltd
Marketing Executive
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Marketing Executive
Chief Marketing Officer (Marketing Lead) – Building AI-Powered Growth
Apacor | Diagnostics & Life Sciences
About Apacor
Apacor is an established diagnostics company with over 30 years of experience, trusted by laboratories globally. Its portfolio includes parasitology diagnostics, rapid testing, environmental monitoring, and OEM solutions, serving clients in 70+ countries. Backed by scientific expertise and cost-effective manufacturing, the firm now blends traditional credibility with modern digital transformation—driven by AI-assisted diagnostics and a refocused commercial strategy. Under new leadership, Apacor is scaling its digital engine to align scientific credibility with sharper campaign execution.
The Opportunity
A hands-on leadership role for a marketing revolutionary—someone who seamlessly merges creativity, automation, and commercial intelligence. As the owner of Apacor’s brand visibility, you’ll turn market and product insights into high-converting campaigns, then help overhaul how the team supports sales, distributors, events, and product launches using AI-driven insights. This role demands you thrive across design, content, CRM, analytics, and website channels, while positioning Apacor at the forefront of AI-enableed customer engagement and lead conversion.
Key Focus Areas:
- Turning brand potential into measurable growth.
- Bridging creative strategy with data-backed execution.
- Modernising marketing to anticipate customer needs with AI.
What You’ll Be Responsible For
AI-Powered Content & Creative Production
- Develop high-impact marketing assets using Adobe Creative Suite and latest AI-assisted tools (e.g., Canva, Figma).
- Design: Brand-aligned campaign visuals, brochures, product sheets, banners, adverts, newsletters, and social media content.
- Efficiency: Leverage AI-generated content to accelerate prototyping, increase output, and reduce turnaround times—without compromising quality or compliance.
- Maintain a scalable workflow that blends human creativity with AI assistance to keep pace with marketing demands.
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Marketing Automation & Lead Generation
- Architect reusable, high-performing marketing automation systems (e.g., for event follow-ups, product launches, or lead nurturing).
- Optimise CRM workflows (Salesforce) to improve data accuracy, segmentation, and campaign efficiency.
- Build self-sustaining engagement loops that convert leads into customers (pre- and post-campaign automation).
Digital Campaigns, Website & Social Media
- Execute multi-channel digital campaigns (LinkedIn, Google Ads, Meta, programmatic advertising).
- Goals: Boost engagement, brand awareness, and qualified lead volume.
- Manage and evolve Apacor’s website (WordPress + Shopify):
- Enhance SEO, user experience, and performance with A/B testing.
- Ensure content aligns with conversion goals and brand consistency.
- Cultivate an engaging social media presence featuring:
- Product launches, case studies, partnerships, milestones.
- Behind-the-scenes storytelling to humanise Apacor’s expertise in diagnostics.
- Industry-relevant thought leadership to foster credibility.
Data-Driven Insights & Commercial Reporting
- Monitor performance with Google Analytics and multi-touch campaign attribution.
- Track KPIs: Reach, conversion, engagement, lead generation, and ROI.
- Synthesise data into clear, actionable reports for senior leadership.
- Adopt an evidence-first approach to refine spend, optimise budgets, and identify high-impact opportunities.
Events & Exhibition Coordination
- Lead global exhibition strategy from concept through post-event follow-up:
- Secure exhibitor presence at UK and international trade shows.
- Design cohort materials (booth signage, literature, branding) and manage logistics.
- Measure post-event impact via lead conversion, sales pipeline updates, and CRM integration.
- Amplify conferences and industry events with pre-show teaser content and timely follow-up.
Who We’re Looking For
A full-stack marketer who thrives at the intersection of art and analytics, blending:
- Proven expertise in digital campaigns, design, brand execution, and event marketing.
- Technical confidence using tools:
- Adobe Suite (Illustrator, InDesign, Photoshop), Canva, and AI-powered creative platforms.
- CRM mastery (Salesforce admin), automation workflows, and analytics.
- Commercial acumen with a hunger to turn data insights into growth strategies.
- Adaptability to juggle strategy and execution without dropping the ball.
- Stellar collaboration across teams—sales, product, and leadership—keeping initiatives aligned.
- Ideal but not essential: Diagnostics, healthcare, lab materisteller, or B2B technical industries experience.
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What We Offer
- Competitive Remuneration
- Base salary: £40,000 p.a.
- Rewarding Benefits
- 20+ days annual leave + bank holidays, with additional leave for long-serving employees.
- Pension scheme with employer + employee match.
- Hybrid working (remote flexibility approved per task requirements), with main hub in Wokingham.
- A birthday half-day leave for workdays.
- Growth & Support
- Structured performance reviews, induction onboarding, and ongoing skills development.
- Essentials Provided
- Full company equipment + tech support required for the role.
- Coverage for work-related travel, exhibitions, and expenses.
Why Join Apacor Now?
At Apacor, legacy meets innovation—you’re not just planting a flag in diagnostics, you’re reimagining how the industry reaches customers. If you’re passionate about:
- Turning a niche brand into a visible leader through creative + data-driven marketing.
- Exploring the practical AI applications in modern campaigns.
- Working within a company with proven scientific credibility, solid global reach, and bold ambition—this role delivers real impact.
Apacor is an equal opportunities employer. We celebrate diversity and are proud to support underrepresented groups in the workforce.
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