Forage Farm Shop & Kitchen
Marketing Executive
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MARKETING EXECUTIVE (3 DAYS PER WEEK WITH ADDITIONAL HOURS AVAILABLE DURING EVENTS)
About Us
Forage Farm Shop & Kitchen is located on the Penllyn Estate, Cowbridge, CF71 7FF. The estate has been farmed by the Homfray family since 1846 and is now home to a diverse range of businesses with agriculture remaining at its core. Under the family-run partnership, Forage Farm Shop & Kitchen was opened in 2020. The enterprise is nimble, collaborative and innovative and the serial award-winning farm shop has become a destination for people to enjoy outstanding quality Welsh food and drink.
Our work environment includes:
- Modern office setting
- On-the-job training
- Relaxed atmosphere
- Flexible working hours (Mondays Required)
- Casual work attire
Forage Farm Shop & Kitchen (Forage) is situated on the Penllyn Estate near Cowbridge, in the heart of Vale of Glamorgan. It has a spacious, 85-cover restaurant that serves high quality, fresh food using seasonal, locally sourced ingredients. The farm shop boasts an outstanding butchery counter predominantly stocked with Estate-produced meat, locally sourced vegetables (a proportion of which are grown on the Estate), other Estate produce (honey, rapeseed oil and eggs) and a broad range of other high quality Welsh goods.
Since opening in June 2020, Forage has quickly established itself as a popular destination, renowned for providing Welsh produce of the highest quality. The unique blend of delicious, authentic food, served in a relaxed atmosphere against a backdrop of the Thaw Valley, has resulted in a large and loyal customer base. The extensive outdoor space and excellent playground is popular with young families, many of who enjoy coming to Forage events, year-round. Family-owned, the business has a strong ethos, with core values of community, sustainability and quality. Over the last five years, growth has exceeded all expectations.
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The Role
This exciting opportunity is to work as part of a small team, assisting the Marketing Director and Events and Marketing Manager in promoting Forage Farm Shop & Kitchen and leading strategic campaigns.
- Support the development and implementation of the marketing strategy
- Creation of marketing planning documents and support its delivery
- Campaign development promoting all departments – restaurant, shop, butchery and events
- Data analytics (track and report on marketing campaign performance, providing insights and recommendations for improvements – weekly and annual tracking across all digital platforms (including GA4 analytics desirable)
- Manage and implement email marketing campaigns (using Mailer Lite)
- Meta Ads – creation of campaigns, define goals, creation of target audiences, implementation, analysis of performance, drive sales and traffic, manage budget
- Relationship Management – work with suppliers to gain content on new products and develop relationships with relevant influencers
- Influencer Marketing - set clear campaign objectives and define the target audience. Source and vet relevant creators, negotiate agreement, communicate clear content brief, and analyse performance metrics to calculate the return on investment
- Manage the loyalty scheme (managing rewards, campaigns and promotions via app and instore device)
- Customer satisfaction survey creation (Google Forms)
- Collaborate with team heads to gain product knowledge and content
- Content creation (Canva)
- Support blog post creation to support wider marketing strategy
- Coordinate and communicate with our graphic design and website updates manager (freelancer) to create impressive, on brand marketing materials
- Assist with in-store marketing materials
- Use market research and customer insights to inform strategy
- Joining the team to assist in activities as required
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- Graphic Design and Webpage development
- Management of GA4 Analytics
The successful candidate will have:
- A strong academic track record, preferably with qualifications in marketing
- Excellent writing and presentation skills, with an eye for detail
- The ability to get on with the job and able to come up with fun and engaging content across all platforms
- Some experience with digital marketing and digital emailing platforms essential
- Understanding of Meta Ads essential
- Solid digital marketing experience working across multiple channels
- A hands-on, proactive and enthusiastic attitude, with a willingness to learn
- An entrepreneurial spirit and excellent interpersonal / communication skills, with the ability to work in a team
- Outstanding organisation skills with an ability to juggle multiple requirements and projects
Salary
£25,000.00- £28,000 per year pro rata, commensurate with experience, 24 hours per week.
Benefits
- 20% employee discount (after 3 months’ service)
- On-site parking
- Flexible working hours but Mondays required
Application
Please submit CV and covering letter. Successful candidates will be invited for interview and may be required to complete a written exercise.
Job Types
Part-time
Part-time hours: 24 per week (please note that extra days are available during events to assist with event delivery).
Benefits
- Discount card after 3 months
- Flexible schedule
- On-site parking
Schedule
Monday to Friday
Extra work available during events to support delivery
Education
Bachelor's (preferred)
Experience
- Digital marketing: 6 months + (preferred)
- Marketing: 6 months + (preferred)
Expected start date
19/08/2026
Salary range
£25,000-28,000 pro rata based on experience
Job Types
Part-time, Temporary
Benefits
- Casual dress
- Employee discount
- Flexible schedule
- Free parking
- On-site parking
Work Location
In person
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