Blaiklock International Logistics
Marketing Executive
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About Us
At Blaiklock, we believe logistics is about more than moving freight – it's about delivering confidence, communication and control. As part of an exciting company rebrand, we're looking for a creative and proactive Marketing Executive to help grow our brand across digital channels. It's an ideal opportunity for someone who enjoys creating engaging content, has a flair for writing, an eye for design, and understands how great marketing builds meaningful connections.
From social media and email marketing to events and website content, you'll play a key role in bringing the new Blaiklock brand to life. Working closely with the Sales & Commercial Director, you'll help ensure everything we produce reflects our values of Control, Consistency and Confidence, while increasing brand awareness, engagement and organic growth.
Role Overview
The Marketing Executive will support the company's marketing activity across LinkedIn, X, Google Business and email marketing. The successful candidate will create engaging content, support brand consistency, coordinate marketing campaigns, and help promote the company's services, people and culture across all digital channels. The role includes attending industry exhibitions, networking events and client hospitality to capture photography and video content, producing articles, social posts and website content, while ensuring all communications reflect the Blaiklock brand and tone of voice. We're looking for someone who is creative, organised and commercially minded, with excellent copywriting skills, a strong eye for design, confidence using Canva, and an understanding of how analytics can be used to continually improve marketing performance.
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Social Media & Content
- Create and schedule engaging content across LinkedIn & X.
- Grow organic engagement and increase brand awareness.
- Write engaging articles (website content.)
- Assist with photography, video content and marketing campaigns.
- Maintain the content calendar and posting schedule.
- Monitor engagement and respond or escalate where appropriate.
- Support employee advocacy and internal social engagement.
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Analytics & Digital Marketing
- Monitor marketing performance and engagement metrics.
- Assist with Google Analytics reporting.
- Create and distribute email marketing campaigns using Mailchimp.
- Monitor email campaign performance and audience growth.
- Liaise with external agencies where required.
Skills & Experience
- Excellent copywriting and communication skills.
- A strong eye for design and branding.
- Advanced Canva skills.
- Experience with Google Analytics and Mailchimp.
- Understanding of organic social media growth.
- Confident using Microsoft Office and Adobe Creative Suite (desirable).
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