Association of Event Organisers
Marketing Executive
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Job title: Marketing Executive
Reports to: Head of Marketing
Hours: Full time
Contract: Permanent
Salary: £25,000-£27,000 depending on experience
Hybrid working: We're a hybrid team and work from the office two days a week. Team members are welcome to come into the office more often if they prefer.
About us
The Association of Event Organisers (AEO) is the trade body representing companies that organise trade and consumer events in the UK and internationally. We support our members through events, networking, research, training and industry advocacy, helping them grow successful businesses while promoting the value of the events industry.
AEO is part of the Events Industry Alliance (EIA), which also includes the Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA). Find out more at aeo.org.uk.
About the role
This is a great opportunity for someone looking to build their marketing career within the events industry. Working as part of a small, friendly team, you'll deliver marketing campaigns that promote AEO events, engage members, support partners and sponsors, and grow our audience.
You'll gain hands-on experience across digital marketing, content creation, websites, email marketing, social media, CRM and event marketing, with plenty of opportunity to develop your skills. No two days are the same - one day you could be writing an email campaign, the next updating the website, editing video content for social media or helping promote one of our flagship events.
We're looking for candidates with at least one year's experience in a marketing role.
Key responsibilities
Working as part of the marketing team, and alongside the Head of Marketing and Marketing Manager, you'll:
- Deliver marketing campaigns for AEO events, initiatives and member services.
- Create engaging content for emails, websites, blogs, social media and other marketing channels.
- Keep the AEO and event websites up to date, ensuring content is accurate, engaging and easy to use.
- Build, send and test email campaigns, then review performance to improve future activity.
- Help manage AEO's social media channels and create content that encourages engagement.
- Create marketing materials including brochures, presentations, graphics, videos and other digital assets.
- Edit video content for social media and digital channels, and capture simple social content at events where required.
- Support lead generation and event registrations through marketing activity.
- Maintain accurate member and customer data within the CRM.
- Work closely with colleagues across membership, events and partnerships to promote AEO activity.
- Support the promotion of AEO research, focus groups, training, member benefits and other industry resources.
- Review campaign performance using website, email and social media data, using insights to improve future campaigns.
- Use AI and other digital tools to support research, content creation and day-to-day marketing activity while maintaining quality and accuracy.
- Work with external suppliers and creative partners where required.
- Represent AEO at events, meetings and other industry activities.
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What we're looking for
Essential
- At least one year's experience in a marketing role
- Excellent written English and strong attention to detail.
- Flexibility is essential. We're looking for someone who's willing to get stuck in, support colleagues and help wherever needed, particularly during busy event periods.
- Able to write engaging content for different audiences and communication channels.
- Good organisation skills with the ability to manage multiple projects and deadlines.
- Comfortable learning new digital systems and marketing platforms.
- Able to review campaign performance and use insights to improve future marketing activity.
- Comfortable creating visual content using design tools such as Canva or Adobe Creative Suite.
- Comfortable creating simple social media content at events and editing video content for social media and digital channels.
- Strong communication and relationship-building skills.
- A proactive attitude with a willingness to learn and take ownership.
- Good knowledge of Microsoft Office.
- Comfortable using AI tools to support day-to-day work responsibly and efficiently.
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Desirable
- Experience in any of the following would be an advantage:
- Email marketing platforms.
- CRM systems.
- Website content management systems (CMS).
- Google Analytics or other website reporting tools.
- Social media management or scheduling tools.
- Event marketing.
- Working within a membership organisation, trade association or events business.
Training and development
We'll provide training on the systems we use, including our CRM, email marketing platform, website content management system and event registration platform. You'll also have the opportunity to develop your marketing skills across a wide range of projects while building your knowledge of the events industry.
Package
- Salary: £25,000-£27,000 depending on experience
- Holiday: 25 days' annual leave, rising to 28 days with length of service, plus bank holidays.
- Hours: Monday to Thursday, 8.45am-5.15pm; Friday, 8.45am-4.45pm. Flexible working will be considered.
Benefits
- Hybrid working.
- Discretionary event & performance bonuses.
- Cycle to Work scheme.
- Childcare vouchers (where applicable).
- Ongoing learning and development.
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