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Marketing Executive – Demand Generation
About Capacitas
Capacitas is a hyperscale cloud consultancy with over 20 years of experience helping high-profile, complex organisations achieve cloud confidence — optimising cost, performance, and scalability simultaneously. Headquartered in London and backed by private equity, Capacitas works with blue-chip enterprises, PE-backed portfolio companies, and critical national infrastructure providers to turn cloud and AI investment into measurable impact. As the business enters its next phase of growth, we're building out a high-performing demand generation engine to match the calibre of our consulting work.
About the role
We're looking for a resourceful, self-driven Marketing Executive to own opportunity and pipeline generation for our sales organization. You'll generate qualified leads from multiple channels (Events, Campaigns, Digital, Webinars...) working closely with BDRs, Sales, and IT consultants to keep the pipeline growing.
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What You'll Do
- Generate and nurture marketing qualified leads (MQLs) and opportunities across multiple channels (inbound, outbound, events, partners, campaigns)
- Manage lead flow into and through the CRM, ensuring accurate tracking
- Consolidate and qualify leads from multiple sources into a single view in HubSpot
- Collaborate closely with BDRs, sales, and IT/technical consultants to align messaging, and account prioritization
- Build and run lead nurture campaigns (Email, LinkedIn, digital ads)
- Maintain CRM hygiene: data accuracy, lead scoring, deduplication, reporting
What We're Looking For
- Fluent in English with minimum 3 years of experience in marketing, demand generation, or sales development, ideally in a tech/IT/consulting environment
- Hands-on experience with CRM platforms (Ideally HubSpot)
- Comfort with digital marketing platforms (email marketing, LinkedIn campaigns, paid ads, automation tools)
- Proven ability to create and manage leads from multiple sources
- Resourceful, self-taught, and able to work independently
- Reliable and organized, with strong follow-through
- Strong written communication skills
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Nice to Have
- Experience in a B2B tech, SaaS, or IT consulting company
- Familiarity with lead scoring workflows and sales pipeline stages
- Experience with reporting/dashboard tools (Google Sheets/Excel, Looker, Power BI)
Equal Opportunities
Capacitas is an equal opportunity employer and welcomes applications from all individuals regardless of race, nationality, religion, gender, gender identity or expression, sexual orientation, age, or disability. We are committed to building a diverse and inclusive workplace where everyone can do their best work.
Note: We do NOT offer Visa sponsorship
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