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Marketing Executive
Marketing Executive – WHSmith Travel Business
At WHSmith, our people are at the heart of everything we do – they drive growth, deliver outstanding service, and go the extra mile for our customers. We are now looking to appoint a passionate and proactive Marketing Executive to join our Travel Business in a pivotal role.
This highly visible, fast-paced, and cross-functional position is integral to delivering industry-leading travel retail marketing campaigns across our diverse store formats. It is ideal for an organised, detailed, and career-focused individual seeking an exciting environment where they can develop their marketing expertise.
About the Role
** Takahashi ownership of the accuracy, detail, and completeness of our Customer Plan and collaborate with key stakeholders (Commercial & Trade Planning teams) to ensure it remains up-to-date and effectively shared across the business.**
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Lead travel-specific marketing campaigns, aligning with and supported by the Head of Brand, including:
- Strategic direction and execution
- Campaign development and coordination
- Continuous improvement to drive impact
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Contribute to flagship annual campaigns such as Christmas, Summer, and Easter, working closely with the Head of Brand and Trade Planning Team to ensure successful delivery.
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Key responsibilities in campaign coordination:
- Create and present Campaign Status Documents, facilitating focused meetings and driving action-based progression.
- Deliver Landlord Campaign engagement documents, meetings, and ensure follow-up actions are timely and effective.
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Interdepartmental collaboration to ensure seamless campaign execution, liaising with:
- Marketing functions (creative, social media, digital)
- Trade Planning & Commercial Teams
- Landlords & Media Agencies
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Handle ad-hoc requests from stores and landlords, providing swift, well-supported solutions with guidance from the Head of Brand & Trade Planning Team.
What We Are Looking For
Ideal candidates will bring a combination of:
- Desirable Experience:
- Previous experience in Retail Head Office marketing, or a similar fast-paced environment
- Skills & Qualities:
- Strong communication & project management abilities, with the capacity to manage multiple concurrent projects while maintaining high standards
- Proactive, can-do attitude with a keen eye for detail
- Excellent organisational & multitasking skills, with adaptability to changing priorities
- Degree educated, or equivalent, with a marketing qualification being highly beneficial
- Exceptional copywriting, editing, and proofreading skills
- Ability to build and sustain relationships across diverse stakeholders
How We Reward Our Teams
We offer a competitive benefits package to support both professional growth and personal well-being:
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Work-life balance:
- Hybrid Working Flexibility (home/office)
- 4 PM Friday Finish
- Flexible Working Hours
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Annual Leave:
- 24 days holiday, plus birthday leave and Bank Holidays
- Option to acquire additional days through a purchase scheme
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Financial & Retirement:
- Company Pension Scheme
- Sharesave Scheme
- Annual Bonus (based on both company and personal performance)
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Additional Perks:
- Cycle-to-Work Scheme
- Company Discount Card (for WHSmith rail stores, as per policy)
- Family-friendly policies
About WHSmith
Explore over 230 years of heritage as a globally recognised brand, present across 30+ countries. From travel retail to our online platforms, we thrive on fostering a culture where inclusivity, innovation and collaboration drive success.
Head office locations:
- London Travel & International Base: Vibrant location near Aldgate/Liverpool Street
- Swindon Base: International Business Park, with excellent transport access and 100+ parking spaces
Our team of 5,000+ colleagues are dedicated to building a better business, focused on enhancing planet, people, and the communities we serve.
We celebrate difference: Our workplace champions diversity, belonging, and equality. No matter your background—age, disability, gender, race, sexuality, or more—you’re encouraged to thrive in an open, supportive environment.
We also welcome flexible working discussions to accommodate individual needs. If you require any adjustments during the recruitment process, don’t hesitate to reach out to our Talent Acquisition team.
The collar is not simply for cosmetics – it is a catalyst. Together, you have the power to make Whole otherorsche our business impressive.;
⚡ Come and shape the future of WHSmith.
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