ICAEW
Marketing Executive
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About the Role
At the Institute of Chartered Accountants in England and Wales (ICAEW), you'll be part of an organisation that's shaping the future of business, finance, and the accountancy profession on a global scale. Our bold 2030 Strategy puts members, innovation, sustainability, and trust at the heart of everything we do, creating an exciting, forward-looking environment where your work has real impact. We invest in our people through our benefits package, continuous development, and a supportive, inclusive culture that empowers you to grow and thrive. If you're looking for a marketing role where your ideas can influence commercial success, ICAEW is a place where your future can truly take shape.
Role Description
We're looking for a Marketing Executive to join our Commercial Marketing team, based at Chartered Accountants' Hall in London. This hybrid role offers £33,090 and the opportunity to deliver innovative, multi-channel marketing campaigns that promote ICAEW's commercial events portfolio, including flagship conferences, webinars, and bespoke events, alongside our wider commercial product portfolio. Working closely with the Senior Marketing Executive, you'll create engaging content, develop marketing campaigns, and help drive commercial growth by increasing awareness, engagement, and revenue across our products and events.
Responsibilities
- Deliver and monitor effective and innovative marketing plans across ICAEW's commercial events portfolio, including flagship events, webinars, and bespoke events.
- Develop marketing collateral across multiple channels, including promotional briefs, copywriting, email campaigns, website updates, and social media.
- Ensure all marketing plans, collateral, and campaigns are developed collaboratively and aligned with the ICAEW brand and wider marketing activity.
- Build strong and effective relationships with internal and external stakeholders, working in a way that reflects the values and reputation of ICAEW.
- Produce reports on ROI and campaign performance, demonstrating the value of marketing activity and using insights to inform future campaigns.
- Manage marketing projects and timelines effectively, ensuring agreed deadlines are met.
- Attend internal ICAEW meetings, representing Commercial Marketing, and providing advice on marketing activity.
- Undertake additional duties as required in line with business needs.
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Requirements
- Experience delivering marketing campaigns across multiple channels, with a strong focus on digital, email, and content-led marketing.
- Demonstrable experience of website content management, email marketing, copywriting, and analysing key digital metrics and campaign performance.
- Experience using Content Management Systems (CMS).
- Experience working within a commercially focused marketing environment.
- Experience or understanding of marketing to both business and consumer audiences.
- Ability to manage multiple priorities and work effectively under pressure.
- Experience managing marketing budgets is desirable.
- Strong Microsoft Office skills.
- Impeccable copywriting and proofreading skills.
- Strong written and verbal communication skills.
Benefits
We believe doing your best work starts with feeling supported both professionally and personally. That's why we offer a range of benefits designed to give you flexibility, security, and peace of mind:
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- A strong pension contribution from us of up to 9%.
- Private medical cover with AXA (where eligible), alongside a healthcare cash plan.
- Life assurance at 4x your salary.
- 24-27 days' holiday, plus Christmas closure, and the option to buy or sell extra days.
- Flexible and hybrid working to help you find the right balance.
- Everyday savings through gym discounts, travel loans, and retail perks.
- Enhanced family leave, including up to six months on full pay.
- Ongoing wellbeing support, including access to CABA.
- A paid day each year to volunteer for a cause that matters to you.
It's all part of creating an environment where you can thrive, in work and beyond. For a full overview of our benefits package, please see below.
Additional Information
- Location: Chartered Accountants' Hall, London (Hybrid)
Who We Are
Diversity & Inclusion
Governance
We reserve the right to close this vacancy earlier than the advertised closing date should we receive enough suitable applications. We therefore encourage interested candidates to apply as soon as possible to avoid disappointment.
Privacy Statement
The ICAEW Privacy Statement outlines how the Institute collects, uses, shares, and retains personal data throughout the recruitment process. ICAEW is committed to creating an inclusive workplace where everyone has equal access to opportunities and can thrive. For further information, please visit the ICAEW website.
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