Marketing Executive

While the daily pace is steady rather than rushed, the standard of work must be very high. You will run our digital campaigns using HubSpot, utilising AI tools effectively to speed up your workflow without relying on them blindly.

Key responsibilities

• Copywriting & content marketing: Sourcing, editing, and publishing daily news stories and press releases on our WordPress website. You will ensure layouts look highly professional, engaging, and completely error-free, while implementing basic SEO best practices to help our news articles rank well.
• Email marketing: Designing and sending engaging newsletters and promotional email campaigns for both brands using HubSpot, focused on attracting users and showcasing our partners.
• Social media: Crafting and managing daily promotional posts on LinkedIn, using HubSpot for scheduling and tracking to grow our brand presence and drive platform traffic.
• AI content support: Using tools like ChatGPT and Gemini efficiently to brainstorm and draft initial concepts, then applying your own marketing insight to heavily edit and refine the copy so it attracts our target audience.
• Client communication: Managing regular, professional email updates with our clients to ensure they are well looked after, making the occasional trip to visit a client in person, and liaising with satisfied customers to gather testimonials for our campaigns.
• Marketing collateral: Updating and maintaining promotional materials, such as digital media packs and partner onboarding guides, ensuring all imagery and statistics are kept current.
• Event & exhibition support: Assisting with the promotion of industry events and trade shows, including coordinating pre-event email campaigns, creating social media coverage, and occasionally attending events to represent the brands.
• Industry monitoring: Keeping an eye on industry news, trending topics, and competitor activity to spot content opportunities and keep our platforms ahead.
• CRM management & reporting: Keeping client contact details accurate within HubSpot CRM, and tracking website, email, and social numbers to see what content is attracting the most engagement.
• General office duties: Pitching in with day-to-day administrative tasks to support our small team and ensure the smooth running of the office.

Please note: This list of responsibilities is not exhaustive, and you may be required to undertake other duties to meet the ongoing needs of the business.

Skills & experience required

Essential (must-haves)

• B2B Marketing: 2+ years of experience working in a B2B marketing role, with a solid understanding of how to position a brand and write content that attracts a business audience.
• Exceptional written English: Flawless grammar and a sharp eye for detail.
• Client liaison & communication: Experience managing professional email correspondence with clients, with the confidence to represent the company during occasional face-to-face visits or industry events.
• Smart AI utilisation: Hands-on experience using ChatGPT, Gemini, or similar as efficiency aids. You know how to prompt them effectively, but you treat them strictly as a starting point, never a finished product.
• Organisation: Good time management; you need to be able to keep on top of daily checklist tasks and event deadlines without needing constant reminders.
• Logistics: Due to our rural location and the requirement for occasional client and event travel, a full UK driving licence and your own transport are essential.

Desirable (nice-to-haves)

• HubSpot: Practical experience using HubSpot for email marketing, social media scheduling, or CRM management is a big advantage.
• Website content: Familiarity with WordPress (or similar) for making basic website updates and formatting feature articles cleanly.
• SEO: A fundamental understanding of Search Engine Optimisation (SEO) principles for written marketing content is highly valued.
• Basic graphic design: Experience editing images and layouts using Adobe Creative Suite (Photoshop/InDesign) to keep our promotional assets looking sharp.

Person specification

• Steady & focused: You prefer a steady, focused working environment where getting things right matters more than speed.
• High standards: You have high standards and pay attention to detail - accuracy is of the highest importance when dealing with technical industry data and client records.
• Team player: You are a friendly communicator with a good sense of humour who enjoys working in a small team.
• Hardworking & committed: You are a hardworking and committed individual with a strong work ethic, ready to get stuck in and take genuine ownership of your day-to-day responsibilities.
• Adaptable & eager to learn: You have a genuine willingness to learn new skills due to the varied and hands-on nature of the role within a small business.
• Client-facing confidence: You feel comfortable interacting directly with clients, whether managing day-to-day email correspondence, making occasional face-to-face visits, or representing us at industry events.

How to apply

If you are a hardworking, detail-orientated marketer who wants to grow with us, we would love to hear from you.

Please send your CV and a brief cover letter explaining why you are the right fit for this role.

Appointment timeline & agency policy

We are looking to progress this vacancy efficiently. Applications are being reviewed on a rolling basis, and we will begin inviting shortlisted candidates to an initial interview over the coming weeks. We encourage early applications, as the vacancy will close once the right person is found.

Strictly no recruitment agencies, please. We only accept direct applications.