Marketing Executive

The opportunity

H3O is building its marketing function for the first time, and this is a pivotal hire as the company enters its next chapter, a brand, website and LinkedIn relaunch, a pivot toward a managed-services-led, recurring-revenue model, the introduction of an AI and Microsoft Copilot proposition, and the productisation of our proprietary IP.

As a Marketing Executive you will own hands-on execution across the full marketing mix, including campaigns, content, website, social, email, events and reporting, working closely with the CCO and COO who set the strategic direction. You will demonstrably increase brand awareness and equity, grow market penetration, and generate high-quality marketing-qualified leads that fuel the sales pipeline and ultimately increase revenue. It is an ideal role for a capable, ambitious marketer who wants to grow with the business toward a Marketing Manager or Head of Marketing position.

What you’ll do

• Work closely with the CCO and COO, and the Board, to shape and deliver the marketing strategy and plan, tracking performance against goals and providing analysis, insight and reporting.
• Deliver the brand, website and LinkedIn relaunch (“The Next Chapter”) refresh positioning and messaging, modernise the website, improve lead capture and conversion, and help establish clear, consistent brand guidelines across the organisation.
• Build and run the demand and lead-generation engine, create, execute, analyse and report on integrated campaigns across content, video, social, email, SEO, PPC, webinars and events, meeting and exceeding lead-generation targets to drive a strong sales pipeline.
• Develop H3O’s content and thought-leadership programme from a standing start, including a blog and insights hub, whitepapers, case studies and customer stories that build authority and drive organic search traffic.
• Create and own H3O’s AI and Microsoft Copilot marketing narrative, positioning the company credibly on responsible AI adoption for enterprises.
• Help productise and market H3O’s proprietary IP, such as the Migration Readiness Scheduler, Application Compatibility Tracker, OT PAWS and Testing-as-a-Service, giving each a clear identity, landing page and engagement model.
• Manage and optimise the website, SEO and PPC activity and associated budgets, and build and maintain a database of target organisations in the marketing-automation platform, reconciled with the CRM.
• Plan and execute events, conferences and webinars aimed at CIO and IT-leadership audiences, including logistics, materials and follow-up, with LinkedIn and Sales Navigator as a core B2B channel.
• Manage marketing spend responsibly, tracking the budget, producing forecasts for the CCO, COO and CFO, and demonstrating ROI as the budget scales toward around 3% of revenue.
• Provide creative direction and produce sales and marketing collateral, including pitch decks, brochures, infographics and whitepapers, conceptualising, copywriting and art-working high-quality outputs.
• Manage third-party agencies, freelancers and suppliers, accountable for effective outcomes delivered on time and to budget.
• Provide ongoing competitive intelligence, market positioning and analysis to support the leadership team, helping H3O target new sectors and verticals such as public sector frameworks.
• Support talent acquisition through employer-brand and recruitment-marketing content, and support the wider business as required.