Greene King
Marketing Executive
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Company Description
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Job Description
As a Marketing Executive, you will support the team to drive profitable sales growth and grow market share within the sector through opportunity identification and delivery of marketing project streams aligned to the brand proposition, vision, and financial targets.
You’ll be expected to support the Marketing Manager to scope, design, deliver, and evaluate short and medium-term marketing plans with the goal of creating and delivering a compelling pub experience for the guest while generating incremental sales through customer acquisition, repeat visits, and increased spend per head.
Your Role as Marketing Executive
- Support the delivery of the annual brand plan & the marketing activity plan - working to deliver tactical promotional campaigns and engaging with the Operations team and other key business areas to successfully launch all activity.
- Work alongside the internal digital marketing team to deliver the brand’s digital activation, including working on brand social media and email activity.
- Work alongside internal and external colleagues such as marketing & print agencies / food development / purchasing / drinks category teams – managing a range of projects effectively to ensure key activity is executed to plan and on time.
- Know the competition, with regular reviews and visits to competitors’ sites, reporting back on learnings and any actions to be taken.
- Stretch to assist other brands within the Division as part of the teams flexible working to ensure key priorities are met when required.
- Manage brand administration including budgeting, purchase orders, and stock management.
- Key liaison with our Guest Services team for the brand queries and enquiries from Guests.
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What You’ll Bring
- Experience working in a client-side Marketing role.
- High level of passion for the Hospitality industry, commercially aware, and able to integrate company agenda into thinking.
- Good communication and presenting skills with the ability to engage the business.
- Forward thinking with strong planning & process skills.
- Analytical ability to identify key issues and opportunities.
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Additional Information
We’re all about rewarding our team’s hard work, that’s why…
- You’ll receive a competitive salary, pension contribution, as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile, along with many more…
Salary for Advertising: Competitive Salary
Dept. L4/House: Integrated Marketing - 99043
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