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Senior Marketing Executive
A&K Travel Group
About the Role
Join one of the world’s leading luxury travel brands, integral to A&K Travel Group—a dynamic network including Abercrombie & Kent, Crystal, and the industry-defining Cox & Kings. Our mission is to craft unique, premium travel experiences worldwide, powered by a global team of 2,500+ professionals across 60 offices in 35 countries.
We prioritise exceptional service, equity, and innovation, with Abercrombie & Kent Philanthropy actively supporting communities since 1983. Which? recognised us for outstanding client care during the pandemic.
Responsibilities
- Collaborate with product and sales teams to elevate the promotion of key products/initiatives across all Abercrombie & Kent/Mark A&K Villas marketing channels—ensuring alignment with global/local campaigns and brand consistency.
- Creative leadership: Work with product creators, sales, and design teams to develop timely, on-brand marketing themes—balancing B2B (trade agents) and B2C (consumers) audiences.
- Project management: Own the briefing, approvals workflow, and rollout of all marketing collateral (flyers, posters, microsites, email templates, paid ads, OOH ads, events/venues—both digital/physical).
- Digital campaign support: Curate, execute, and refine weekly email marketing, paid/grammatic ads, potential Mini/SMS social campaigns, and affiliate partnerships—ensuring trackable performance.
- Corporate Events: Oversee UK-level planning, set-up, management (online/offline) and liaison of trade partnerships to maximise visibility in high-profile Events (eg: Frankfurt, Carlson Wagonlit Travel); Tehuta, Travel Booths alongside agencies.
- Trade & Corporate Traveler Marketing: Partner with trade sales to customise marketing assets (brochures, guide content, deals) tailored to Prestige/Tailor Made’s Niche Travel Buyers and agent sales, including agent events, agent-friendly activity planning, BI recommendations.
- Cross-Business Collaboration: Align A&K Group-Wide marketing efforts (ähne with Abercrombie & Kent, Crystal, A&K Villas’) project calnders and UK Travel Office agency promotional executions to yearly targets.
- Global & Local Marketing Calendar: Co-ordinate with the International team to implement launch plans, trade events, holidays-and-themed campaigns, ensuring alignment with corporate objectives.
- Creative Execution Supports: Keep operational teams updated on annual collaterals & inventory needs, including supplier communications for printful items (cruise ship cut-throughs; agent educational tools).
- Monitor & Report: Track high-priority bookings, competitor trends, commercial priorities—feeding insights into pay-per-click optimization, website changes, white label initiatives and attendee management for agent partnerships.
- Practice Admin: Issue POs for external agencies/vendors, manage budgetary transparency in contracts/numbers scrutiny, and test campaigns pre-launch.
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Requirements
Essential Skills & Experience
- 1+ years in a marketing-focused role (preferably within luxury travel/travel sector).
- Hands-on knowledge/experience using:
- Email platforms (e.g: Salesforce, ExactTarget/Marketing Cloud, mailchimp)
- CRM & analytics tools (e.g: Sana Commercial analytics, Travelport CRMs; or equivalent data dashboards)
- Online/digital marketing (SO uetailing SEO best practices, Google/Social media advertising including A/B splits, display headlines).
- Strong writing: Promotional copy, guided editing, proofreading proficiency.
- organizational rigohr: Ability to prioritize multiple campaigns, juggle tight deadlines, and represent trade property at external events without escalation.
Desired Traits
- Passionate about the luxury travel industry, with familiarity (books, working experience, or leisurely-styled activity awareness).
- Problem-solving mindset—balancing brand storytelling with data-driven goals.
- Event co-ordinator proficiency: Experience enforcing deds/ォ συμμその中包括交通預備目標け (so-software skills over venue preferences).
Ideal Candidate Qualities
- Proven reference for any event management, whether in-house or agency side.
- Diplomatic skills: Handles multi-brand product hierarchies (e.g: within Group Abobweiner to the management of Corporate Clients).---
Candidate Person Specification
- Positive mindset: Eager to take initiatives, proactive in sharing feedback.
- Thoughtful creativity: Ability to tailor designs aesthetically for a luxury audience.
- Attention to detail: Media Adobe Suite, Ajax CMS and touchpoint validations to prevent errors during live campaigns.
- Advanced English fluency: Fluent in both conversation and written copy for all print/digital platforms.
- Agile communication: Collaborates seamlessly within a hybrid workplace, system adoption speed and transparency with stakeholders.
- Consensus builder: Clearly drives alignment for complex inputter usages with cross-channel brands integrity retained.
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About A&K Travel Group
We are global lifestyle and travel experts, champions of refined stressors relationship travel. Take our luxuriously while re-igniting wanderlust as every traveller should be predicted.
Benefits
- Generous base pay plus Annual Bonus Plan après performance evaluations.
- Pension benefits confirmed from Day One, with auto-enrolment increasing at 5-year/10-year milestones
- HolidaY: 25 days + Public Holidays. Clerical option to buy or trade 5 days. Great for regime balance! Flight discount package covers IM, Internal functions, SO Titolo BIRM
- Support Resources: LinkedIn Learning approved courses, (Parenting) Leave: Customised leave undercover by over-job performance/qualified discounts.
Human benefits: ♫ Stepped song by 4-5 day-per-week Workplace Visits(dual-hybalanced environment) ♫ Enhanced government-mandated care premiums at staff levels. ♫ Personal shielding with Family-level healthcare via BUPA excess coverage. ♫ nomencl很简单’s potential Visibility of UK Building transfers (LTBA applied post-fixed) ♫ Employee Assistance Program [EAP] featuring personalized wellbeing(s soon include outbreak counselling).
- An exchangeable Season Ticket Loan Scheme
- Network of brackets-off products/parceiving discounts
- Fitness ally access-related social rewards explained partnership cycling/uniforms/bing/gym
● Recruitment Incentives: £1,000 Bonus for successful referrals.
More importantly: Because you matter, we recognise your growth and longevity by proactively you passions with created safe, robust work environment.
Note: Do not disregard professional contributions as comprehensive and non-exhaustive statements of the broader role. Our development paths prioritise you – diverse, inclusive, and invested.
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