Bluebird Care Durham North
Marketing Executive
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Marketing Manager – Bluebird Care
Location: Winchester, Eastleigh & Romsey Contract: Office (supports across Winchester/Andover/Petersfield/Burnham) Salary: £32,000 – £37,000 per annum (FTE equivalent for 25-hour part-time role) Negotiable hours for the right candidate
About The Role
Are you a strategic marketer with a passion for shaping how people perceive quality home care? At Bluebird Care, this isn’t just a job—it’s an opportunity to:
- Define and elevate our brand in the community
- Drive real impact through meaningful campaigns
- Build authentic relationships that strengthen trust and grow the business
- Lead a high-energy team that values innovation and caring
This hands-on, influential role demands creativity, strategy, and an ability to thrive in a fast-paced environment.
Key Responsibilities
Strategy & Leadership
- Develop, implement, and refine the marketing strategy to drive brand growth and lead generation
- Budgeting & reporting: Set targets, monitor performance, and ensure ROI-driven decisions
- Collaborate closely with Senior Leadership and sales teams
Brand & Communications
- Ensure a consistent, high-quality brand representation across all touchpoints (website, digital platforms, collateral)
- Own PR efforts, crafting press releases and securing media coverage
- Coordinate a multi-stakeholder communications calendar for clients, partners, healthcare professionals, and charities
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Digital & Creative Execution
- Manage digital marketing channels (SEO, paid advertising, website optimisation, social media, and online listings)
- Create engaging content, including design and production of high-impact marketing materials (e.g., brochures, blogs)
- Organise events and foster community engagement
Relationship & Partner Management
- Nurture relationships with:
- Local media
- Healthcare partners
- Charities and community organisations
Why Join Bluebird Care?
You’ll thrive in a supportive, values-driven environment where:
- Initiative is encouraged—autonomy to drive your ideas forward
- Training and development are prioritised for growth
- People-first culture means your marketing has purpose
Benefits Package
- Competitive salary within £32,000–£37,000 range
- Flexible working model (part-time with room for negotiation)
- Pension contributions
- Wellbeing programme: Up to £1,000/year in cashback for health and wellness
- Blue Light Card and vehicle repair scheme for business use
- Ongoing professional development opportunities
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Requirements
Essential
- 1+ years of experience in marketing, preferably within health & social care or service-led sectors
- Strong digital marketing skills (covers SEO, PPC, CMS, and lead generation)
- Experience with PR, content creation, and design
- Analytical mindset with a focus on ROI and KPIs
- Commercial awareness and budget management expertise
- Full UK driving licence (essential for business travel)
Desirable
- A marketing qualification (not compulsory, but advantageous)
- Creative confidence and ability to translate strategy into engaging materials
Current Conditions
- Right to Work in the UK required
- DBS check performed in accordance with national regulations
- Equal opportunity employer
Apply now—help build a future where exceptional care happens at home.
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