Marketing Executive Apprentice

We are seeking a motivated Marketing Executive to support our digital marketing, SEO, and lead‑generation activities. This role is for someone who wants to develop hands‑on marketing skills while contributing to business objectives such as increasing website traffic, generating leads, improving conversions, and supporting campaigns.

Requirements

• GCSE in English (grade 5)
• GCSE in Maths (grade 4)
• Driver with access to own vehicle
• Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Responsibilities

• Create and update website content
• Support SEO by improving pages, building links, and researching competitors
• Write fact‑based articles and help with email outreach
• Analyse page performance, rankings, bounce rates and conversions
• Support the paid ads team and help reduce PPC costs
• Test landing pages and look for ways to improve results
• Join client meetings to discuss ideas, present proposals and represent our brand
• Gather customer insights to shape marketing strategy
• Create monthly reports showing what we’ve done, the results, and next steps
• Coordinate and maintain key marketing channels (both digital and offline)
• Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
• Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate
• Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
• Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
• Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
• Coordinate several marketing campaigns/projects/events to agreed deadlines
• Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
• Monitor project budgets within their scope of work using appropriate systems and controls
• Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
• Assimilate and analyse data and information from a range of sources to support marketing activities
• Evaluate data and research findings to derive insights to support improvements to future campaigns
• Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
• Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM