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About The Role
Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets. The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.
The Marketing Executive, based in London, will support the marketing activity across our events within the Real Assets portfolio. You will build plans to generate results-driven marketing campaigns across a portfolio of events and will be responsible for the execution of all marketing activities including email, website, digital, analysis, data selections, copywriting and social media.
The ideal candidate is a highly organised individual with the ability to multi-task in a fast-paced environment. Strong prioritisation skills are key. You should be a confident individual able to work and communicate with a large global marketing team as this will be a daily part of your role.
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Responsibilities and Duties
- Understand the market opportunity, current penetration by firm type and role persona, and work with the data team to build targeted email data sets to expand our share of the market.
- Planning and execution of marketing and communications across the full marketing mix (email, digital channels, social media, website).
- Work closely with senior members of the marketing team to deliver the best result for the events.
- Create and send email campaigns, report on activity, response rates, targets and KPIs.
- Build and maintain websites, update content regularly as required, suggest improvements.
- Create and implement social media campaigns.
- Work within templates and together with the design team to create and update content pieces.
- Negotiate and manage media partnerships.
- Liaise with suppliers including designers, digital marketing partners, printers.
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About You
Experience & Skills
- Bachelor’s Degree - B.S. or B.A. and ideally at least 1 years’ experience working in a B2b membership and events marketing team.
- Attention to detail, strong written and verbal communication skills.
- Ability to work to deadlines and prioritise tasks, comfortable working as part of a global team, also with colleagues in events and networks.
- Confident working with numbers, spreadsheets and the full Microsoft Office suite
- Knowledge of and experience using social media platforms.
- Experience with email development systems, web-based software, back-end website CMS and CRM.
- Energy and confidence in dealing with and influencing a variety of stakeholders, calm under pressure.
- Creative thinker and problem solver, eager to suggest new ideas/ways of doing things
- Strong creative copywriting skills.
- Learning mindset - keen to develop understanding and expertise in our markets and audiences, relationships across the business and within the industry.
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