Horizon Care & Education
Marketing Executive
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Role Title: Marketing Executive
Salary: £30K – 6 Months Contract
About the Role
Shape Our Voice. Engage Our People. Drive Our Culture.
As Horizon continues to grow, we are looking for a creative, enthusiastic, and people-focused Marketing Executive to join our Marketing Team.
Working closely with the Marketing Manager and partnering with our People Team, this newly created role will support the delivery of internal communications, colleague engagement, employer branding, and people-focused marketing campaigns across the organisation.
This is an exciting opportunity for a marketing professional who enjoys storytelling, creating engaging content, celebrating people, and bringing organisational culture to life. You will play a key role in helping colleagues feel informed, connected, recognised, and valued throughout their employee journey, while supporting recruitment marketing initiatives that attract high-quality talent to Horizon.
What You’ll Do
Internal Communications & Employee Engagement
- Support the delivery of Horizon's internal communications and employee engagement strategy.
- Coordinate and maintain the internal communications calendar, ensuring timely and engaging colleague communications.
- Create compelling content including newsletters, colleague stories, leadership messages, blogs, announcements, and internal campaigns.
- Translate organisational updates, business priorities, and people initiatives into clear, engaging communications.
- Support colleague engagement initiatives that encourage two-way communication, feedback, recognition, and celebration.
- Promote wellbeing initiatives, colleague benefits, learning opportunities, and organisational campaigns.
- Monitor engagement metrics and feedback to continuously improve internal communication effectiveness.
- Ensure all communications reflect Horizon's values, culture, and brand identity.
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OneHorizon Platform Management
- Manage and maintain the OneHorizon colleague platform.
- Create and publish internal news, recognition stories, wellbeing content, colleague updates, and organisational announcements.
- Ensure content remains current, relevant, accessible, and engaging.
- Identify opportunities to increase colleague participation and engagement across the platform.
Recruitment Marketing & Employer Brand
- Support recruitment marketing campaigns to attract and retain talented colleagues across the organisation.
- Create engaging content that showcases Horizon's culture, career opportunities, colleague experiences, and development pathways.
- Work closely with Recruitment Leads and People Team colleagues to promote Horizon as an employer of choice.
- Develop colleague stories, testimonials, and employer brand content for recruitment campaigns.
Content Creation & Creative Design
- Act as a key contributor to content creation across internal and people-focused marketing campaigns.
- Design and produce high-quality marketing assets including:
- Recruitment adverts
- Social media graphics
- Posters and campaign materials
- Event branding and promotional collateral
Social Media & Campaign Management
- Support the delivery of Horizon's people and culture content strategy across social media channels.
- Create engaging social media content highlighting colleague achievements, career opportunities, events, and organisational culture.
- Monitor campaign performance and provide insight to support continuous improvement.
- Support community management by responding to comments and messages where appropriate.
Events
- Coordinate and support recruitment events, careers fairs, conferences, colleague engagement activities, and launch events.
- Assist with event planning, logistics, promotional communications, and post-event reporting.
- Support on-site activity where required, ensuring all materials are professionally delivered and aligned to brand standards.
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About You
We are looking for a creative and organised marketing professional who is passionate about people, culture, and communications. You will enjoy speaking to colleagues, building relationships, creating engaging content, and developing campaigns that help colleagues feel connected and valued.
You'll be a natural storyteller with strong communication skills, excellent attention to detail, and the ability to manage multiple projects in a fast-paced environment.
Essential Requirements
- Minimum of 2 years' experience in marketing, internal communications, employee engagement, employer branding, or a similar role.
- Degree or equivalent qualification in Marketing, Communications, Public Relations, Business, or a related discipline.
- Excellent written and verbal communication skills.
- Strong content creation and copywriting abilities.
- Experience creating digital content across multiple channels.
- Good design skills and experience using creative design software such as Canva or Adobe Creative Suite.
- Strong organisational and project management skills.
- Ability to build positive relationships with stakeholders across all levels of the organisation.
- A collaborative approach and genuine passion for creating positive colleague experiences.
Desirable
- Experience working within education, care, health, or social care sectors.
- Experience managing intranet or employee engagement platforms.
- Knowledge of employer branding and recruitment marketing.
- Experience using social media management and analytics tools.
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