Marketing Executive - Partner Growth

Stakeholder Alignment

• Product Coordination: Assist in gathering partner feedback and lifecycle needs to feed back to the Product team, ensuring product updates are well-integrated into marketing plans.
• Product Literacy: Learn to translate complex new product features into clear, value-driven communications that demonstrate a tangible impact on large partners and their clients.
• Cross-functional Collaboration: Work collaboratively across the business to ensure execution is aligned with wider organisational objectives.

Stakeholders

Key to this role is developing good working relationships with our sales team (BDMs and Key Account Managers), support and product teams, marketing specialists, sales operations, and user research teams to ensure that our messaging, creative, and customer experience are coherent across all of our touchpoints for existing practices.

This role will support the relationship between Practice Marketing and the BDM and Key Accounts teams by:

• Helping relay plans to stakeholders, including positioning/messaging, and identifying opportunities amongst wider marketing.
• Partnering with BDMs and Key Accounts Managers to identify areas for improvement in partner engagement and growth activity, supporting the implementation of solutions.
• Assisting in compiling reports on engagement scores, accreditation, tier progression, revenue, and client add KPI targets for partners with 6+ employees.
• Collaborating across the Practice Marketing team to ensure the customer journey feels seamless to the larger practice partners and their PMCs.

Additionally, you will support the Senior Marketing Manager on wider team initiatives and multi-disciplinary tasks. The ability to process new or emerging concepts and information outside your immediate domain will be important.

You 🙌

Ideally you'll have:

• Experience building and developing communication plans to increase customer engagement and strengthen relationships, ideally in a SaaS environment.
• Good knowledge and experience of B2B marketing strategy and principles.
• Understanding of designing and implementing multi-channel customer conversion & retention campaigns.
• Demonstrable ability to create programmes of activity and then deliver on those plans.
• Excellent analytical skills, comfortable with data analysis and understanding of multi-touch attribution models.
• Track record of testing and optimising marketing activity and strategies.
• Ability to track and understand campaign analytics to derive insights.
• Ability to process new or emerging concepts and information outside your domain, alongside leading a multi-disciplinary group.
• Experience working with CRM systems to manage and report on campaigns, ideally Salesforce.
• Degree qualified, or with a professional qualification in marketing, or demonstrable experience.
• Proven experience managing and working collaboratively with multiple internal stakeholders across different business areas.
• An understanding of brand principles and how it can be flexed for different target audiences.
• Hands-on experience and knowledge of paid media best practices (LinkedIn, Meta, Google) would be an advantage.

Please also make sure you're familiar with the hiring process below for this role so you can ensure your application contains all the information we need.

Our work life 👩🏽‍💻

We believe in a strong work-life balance, we don’t work long hours (35 hour working week), and we have a fabulous Edinburgh HQ expertly designed for collaboration including high-quality A/V equipment to provide a great experience for distributed teams.

At FreeAgent, we support each other and operate a no-blame culture. Our mindset is: work hard, be nice to people, and the rest will sort itself out!

Work pattern for this role

This is a permanent full time role (Monday to Friday, 9am to 5pm)

This role will be based in our Edinburgh office, however there will be an opportunity to adopt hybrid working, under an agreed pattern of 2 days from the office and 3 days at home each week.

One last thing, FreeAgent is moving house! 🏡 Next year we’ll be moving to our swanky new pad to the west of Edinburgh, with superb employee facilities and close to multiple transport links. We’ll share more details with you as you go through the hiring process.

Perks 🎁

Annual starting salary of £27,500 - £31,000 per annum depending on experience, with room to progress to £33,500 within the band.

Our starting salaries typically leave some opportunity for growth within the band as salaries are linked to performance expectations to nurture our culture of fairness, learning and development.

We pride ourselves on creating a fantastic place to work, with benefits and perks including (but not limited to!) the following:

• 33 days holiday (and an extra day for each year you're with us)
• Flexible/hybrid working
• Private health care
• Life assurance
• 5% matched pension contributions
• Summer 4 day weeks (giving you 8 additional days off!)
• Buy-as-you-earn share schemes
• Sabbatical leave (unpaid)
• Cycle to work scheme
• Wellness webinars
• Focused learning time and learning budgets
• Volunteering day

Find out more about our benefits package here!

Tempted to apply? Read about the hiring process for this role so you know what to expect.

FreeAgent is an equal opportunities employer

We invest in our people and culture to ensure we have a happy, diverse and high-performing team. We strongly encourage applications from people with varied backgrounds and perspectives. All applicants are considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, age, disability, family or parental status.

We hope the detail in our job advertisements is informative but not limiting. Research shows, and we’ve observed, that underrepresented groups are less likely to apply for a role without meeting all of the criteria listed. If this feels relatable we’d encourage you to apply, even if you think there may be areas for development.