LearnPro Group
Marketing Executive
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Marketing Executive
We are looking for a hands-on Marketing Executive to join the LearnPro Group marketing team. This is an execution-focused role — you will be a person who gets things done, keeping our marketing activity running smoothly day-to-day and ensuring our HubSpot database is accurate and fit for purpose.
You will work closely with the Head of Marketing, who sets strategy and holds overall accountability, and with our Designer, who leads on artwork production. Your job is to pick up the brief and deliver — coordinating with stakeholders, hitting the calendar, and maintaining quality.
The two areas you will spend most of your time on are:
- BAU communications delivery — making sure webinars, announcements, and scheduled content go out on time across multiple platforms and to the right audiences.
- HubSpot CRM — keeping the database clean, segmented, and ready to support campaign execution.
You will also be the day-to-day owner of our social media channels and website news/events updates, and you will support events coordination and wider marketing projects as needed.
Core Responsibilities
BAU Communications & Content Calendar
You are responsible for delivering our day-to-day marketing communications on time and on brief. The Head of Marketing sets the plan; you execute it.
- Manage and maintain the BAU marketing calendar, keeping it up to date and flagging anything that needs attention.
- Deliver scheduled marketing communications across multiple channels, covering product webinar invites, new customer/deal announcements, project go-live notifications, and product updates.
- Liaise with internal teams — product, sales, and projects — to gather the information you need to produce and send communications on time.
- Coordinate with the Designer for artwork where required, providing clear briefs and managing timelines.
- Maintain brand tone and message consistency across all communications.
- Contribute content to website news/events sections and assist with basic website updates.
HubSpot CRM & Database
You are the day-to-day owner of the HubSpot database. This means keeping it clean, structured, and segmented so campaigns and reporting work as they should.
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- Carry out regular data cleansing, updates, and maintenance to keep the database accurate and well-structured.
- Build and maintain audience segments to support targeted campaign sends.
- Set up and send email campaigns in HubSpot as directed, ensuring correct lists, links, and tracking are in place.
- Keep HubSpot social media connectors current and functional.
- Support campaign tracking and produce regular reports on database health and campaign performance.
- Flag data quality issues and work with the Head of Marketing to resolve them.
Social Media & Website Updates
You are responsible for the day-to-day running of our social media channels and routine website content updates.
- Post scheduled and ad hoc social media content across LearnPro Group's channels and brands, in line with the content calendar.
- Monitor social media accounts daily — liking, sharing, and engaging with relevant external content.
- Manage incoming enquiries via our shared sales/marketing mailboxes, directing them to the right person or team.
- Carry out routine content updates to existing websites (news, events pages, etc.).
- Coordinate artwork requests with the Designer for social and web assets.
Events Support
You will support the delivery of our events programme when required — from customer webinars to external exhibitions — working under the direction of the Head of Marketing.
- Support the planning, scheduling, and logistics for UK webinars, customer user group conferences, and external industry events and exhibitions.
- Assist with bookings, invite distribution, and attendee communications for events you are assigned to.
- Help coordinate practical logistics (venues, catering, name badges, kit) as required.
- Produce or coordinate promotional content for events — social posts, website listings, email invites — working with the Designer where artwork is needed.
- Contribute to post-event follow-up communications and assist with capturing learnings.
Reporting & Analytics
You will produce regular marketing reports to support the Head of Marketing's oversight and SLT updates.
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- Produce scheduled reports on email performance, social media activity, database health, and campaign effectiveness using HubSpot reporting tools.
- Keep reports clear and factual.
- Flag notable trends or anomalies to the Head of Marketing.
Skills & Experience
Essential
- Minimum 1–3 years' experience in a B2B marketing role — Marketing Executive, Marketing Coordinator, or similar.
- Demonstrable experience producing and sending email campaigns, ideally in HubSpot.
- Hands-on experience maintaining a CRM database — data entry, cleansing, segmentation.
- Excellent written English with the ability to write clear, professional copy and adapt tone for different audiences.
- Strong organisational skills — you can juggle several tasks at once, meet deadlines, and keep track of what's outstanding.
- A practical, get-it-done mindset — you are comfortable picking up a brief and delivering without needing everything spelt out.
- Good at liaising with colleagues to gather information and chase inputs without friction.
- Comfortable working in a fast-paced environment where priorities can shift.
- Degree-level qualification in Marketing, English, Communications, Business, or a related discipline.
Desirable
- Experience working in a software, SaaS, or technology business — familiarity with how software products go to market is a genuine advantage.
- Experience coordinating events or exhibitions — logistics, supplier liaison, on-the-day delivery.
- Exposure to website CMS updates (any platform, though WordPress expertise is a bonus).
- Familiarity with HubSpot reporting or other marketing analytics tools.
Additional requirements
- Willingness to travel to our Edinburgh office and/or nearby storage unit on an occasional basis.
What We Offer
- Salary of £35,000 depending on experience
- Hybrid/remote working arrangements.
- Company pension with salary sacrifice scheme.
- Life insurance and private medical cover.
- 25 days' paid annual leave (plus UK public holidays)
- A collaborative, values-led team environment.
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