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Workplace: White City, London - 3 days a week in the office.
The role
The Formats & Unscripted Marketing Executive plays a key role in delivering marketing campaigns and maintaining the digital presence of ITV Studios' world-leading formats and unscripted catalogue.
Working closely with Marketing, Sales, Content, Digital Products, and Creative teams, you'll create compelling marketing campaigns, develop sales materials, and use the ITV Studios website and digital catalogue as key marketing channels, ensuring content, collections, and customer journeys remain fresh, engaging, and commercially focused.
This is a varied, hands-on role for someone who enjoys combining creativity with organization, is confident managing digital content and websites, and can spot opportunities to improve how customers discover and engage with our catalogue.
Marketing Campaigns
- Support the Senior Marketing Managers in planning and delivering integrated marketing campaigns across ITV Studios' Formats and Unscripted portfolio.
- Create marketing assets including presentations, pitch decks, copywriting, and campaign materials in collaboration with internal creative teams and external agencies.
- Build and deliver email marketing campaigns, reporting on performance, and recommending improvements, owning the Unscripted email calendar.
- Support the delivery of marketing activity for priority titles as well as wider catalogue campaigns throughout the year.
- Produce campaign reports, producer updates, and post-market presentations.
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Website & Digital Catalogue Management
- Take ownership of the Formats and Unscripted areas of the ITV Studios website and digital catalogue, ensuring front and back catalogue content is accurate, engaging, and commercially focused.
- Curate homepage features, collections, promotional rails, and seasonal campaigns that showcase priority titles, catalogue themes, and commercial opportunities.
- Develop and execute content plans that drive buyers to the website, increasing engagement with both new launches and back catalogue content.
- Work closely with Sales, Content, and Digital Products teams to identify gaps, improve content discoverability, and optimize the customer journey.
- Monitor website performance and customer behavior, making recommendations to continually improve engagement and conversion.
- Manage marketing information within ContentHub and other content management systems, ensuring assets, metadata, and content remain accurate and up to date.
Sales Enablement
- Create sales materials that support buyers throughout the sales cycle, including presentations and promotional assets.
- Work with teams to respond to customer requests and coordinate marketing materials across international markets.
- Support back catalogue marketing initiatives by identifying opportunities to promote library content, develop thematic collections, and maximize commercial value across the catalogue.
Events
- Support the delivery of ITV Studios' presence at key international markets and events including ITV Studios Festivals, MIPCOM, and Asia Television Forum.
- Coordinate campaign assets, marketing materials, and digital content for events.
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Team Support
- Assist with marketing administration including purchase orders, invoices, campaign tracking, and reporting.
- Maintain marketing databases and CRM records.
- Support wider Studios Marketing projects as required.
Skills you’ll need (minimum criteria)
- Experience in a marketing, digital marketing, or content marketing role.
- Experience managing website content, digital catalogues, or Content Management Systems (CMS), with an understanding of content curation and customer journeys.
- Excellent copywriting and proofreading skills.
- Experience creating marketing presentations, emails, and digital marketing assets.
- Strong project management and organizational skills with excellent attention to detail.
- Ability to manage multiple projects and prioritize competing deadlines.
- Confident working with stakeholders across different teams.
- Strong presentation skills.
Other things we’re looking for (key criteria)
- Experience curating website content or digital catalogues.
- Experience using Salesforce, Marketing Cloud, or similar CRM/email platforms.
- Experience using Photoshop or similar creative software.
- Experience analyzing website or campaign performance using analytics tools.
- Knowledge of television, media, or entertainment marketing.
- Experience working with content libraries or asset management systems.
- Experience using AI tools.
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