AB Agri
Marketing Executive – Social Media, Content & Campaigns
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Job Title: Marketing Executive – Social Media, Content & Campaigns
Location: Home Based with regular travel
Package includes: Salary from £28,500 plus a benefits package designed to support your wellbeing and reward your impact, including discretionary performance-related bonus, private healthcare, and a matched pension contribution of up to 10%
Are you motivated to create compelling social media content that cuts through and builds real engagement? At Asterra, we’re looking for a Social Media–focused Marketing Executive to develop engaging, creative, and insight-driven content that brings our brand to life.
You’ll own our social media presence end-to-end—planning, creating, and delivering attention-grabbing content across channels. From eye-catching visuals and video to authentic customer stories and testimonials, you’ll build a consistent and compelling voice that engages both direct-to-farm (D2F) and B2B audiences.
Working at the heart of our campaigns, you’ll turn ideas into social-first content that drives visibility, engagement, and brand momentum—while partnering closely with PR to ensure every message is joined-up, high-quality, and on-brand.
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What You'll Be Doing
- Own social media across Asterra, generating compelling content and plans.
- Ensure content meets brand guidelines and tone of voice.
- Assist Marketing Managers in campaign planning and delivery.
- Collect and develop customer success stories.
- Coordinate content calendars across brands.
- Build rapport with the sales team to access customers for testimonial and content.
- Develop campaign materials including brochures, scripts, case studies, and copy.
- Support PR Manager with media releases, articles, and press coordination.
- Collaborate with the wider Marcomms team to provide multichannel support.
What You'll Bring
- Practical social media experience, with a clear track record of using analytics to shape content, optimise performance, and drive engagement.
- Skilled at creating high-quality marketing content across different formats, whether that’s written posts, visuals, or videos.
- An ability to see what resonates with different audiences.
- Highly organised and self-motivated, you can manage multiple deadlines and campaigns simultaneously without compromising quality.
- A genuine interest in photography or videography will help you create authentic, engaging content, and an understanding of UK agriculture will ensure your work is relevant, credible, and connected to our customers.
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Location
This is a home-based role with regular travel across the UK. While you'll have the flexibility to work remotely, a significant part of the role involves visiting farms and other operational sites to create engaging marketing content.
You should expect to spend approximately 50% of your time working from home and 50% travelling to sites, with frequent UK-wide travel required to support content creation activities.
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