Morson Talent
Marketing Executive
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Our client Scottish Power are currently recruiting for a Marketing Executive based in Glasgow City Centre.
This will be a 9-month contract initially but likely to be extended.
This will also be a hybrid role so 2-3 days a week required in the office.
Job Purpose
The role holder will be required to adapt to prevailing business priorities, working collaboratively to deliver within tight timelines.
You'll be part of a collaborative team responsible for all domestic acquisition and retention activity within our Customer Business. Your core focus will be supporting the delivery and quality assurance of prospecting and retention communications, supporting on online advertising and social media campaigns, coordinating ad-hoc marketing efforts across digital and print channels, and maintaining our suite of support materials and terms & conditions.
Success in this role means producing clear, customer-focused communications and advertisements that meet business goals, alongside timely reporting and performance tracking. You'll need to be agile, responsive to shifting priorities, and committed to working closely with colleagues to meet tight deadlines and deliver impactful results.
As a Marketing Executive, you'll play a key role in developing, managing, and executing marketing initiatives across our domestic customer base. Your work will directly support ScottishPower's strategic and tactical objectives by delivering innovative, effective solutions that drive acquisition and strengthen customer loyalty.
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Key Responsibilities
- Support the development, management, and execution of marketing activity aligned with our Customer Business strategic and tactical goals.
- Maintain and update customer communications, ensuring they are regularly reviewed by stakeholders and remain fully compliant.
- Analyse the performance of communications and advertising, assessing their impact on key business areas such as inbound call volumes, online conversions, customer losses, and research insights.
- Interpret customer feedback and research findings—including insights from the Energy Panel, Customer Losses research, SEGB, and bespoke studies, to ensure communications reflect customer needs and inform action plan priorities.
- Collaborate with internal teams and external partners, including Digital, Smart Metering, Sales & Marketing, and third-party stakeholders, to uphold service principles and manage contact channels through Demand Management processes.
- Adapt to shifting business priorities, working flexibly and collaboratively to meet defined timelines and deliver high-quality outcomes.
- Ensure all communications comply with brand guidelines, regulatory standards, and government or industry requirements.
- Coordinate training, briefings, and support materials for call centre teams to ensure consistent and informed customer interactions.
Skills, Knowledge & Experience
The following skills, knowledge and experience are required:
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- Educated to degree level or equivalent professional qualification
- Proven track record of delivery in marketing 3 years+ essential. In energy industry preferable.
- Knowledgeable and experienced campaign/communications manager
- Persuasive communicator with peers, stakeholders, and with senior management
- Project management experience in a fast-paced dynamic environment with a strong prioritisation capability
- Skilled communicator with effective influencing skills
- Ability to work to targets and tight deadlines
- Ability to quickly interpret data and make informed judgements
- Ability to work collaboratively and cross-functionally to deliver common objectives
- Awareness of key commercial considerations
- Ability to adapt to a rapidly changing environment
- Numerate and analytical, with excellent attention to detail
- PC, Microsoft Office Literate. Knowledge of systems, SAP, JIRA, Figma and Serafin advantageous but not essential.
Minimum Criteria (mandatory)
- Educated to degree level or equivalent professional qualification
- Proven track record of delivery in marketing communications
- Experience of running integrated Customer Communication Marketing Campaigns
- SAP & Engage One knowledge
- Digital Marketing knowledge
- Strong stakeholder skills
- Demonstrable experience of strong budgetary control
- Demonstrable ability of being numerate and analytical
- PC literate, in particular experience using Microsoft Office
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