Fushi
MARKETING EXECUTIVE/COPYWRITER
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ABOUT THE BRAND
Founded in 2011 by Rannesh Jansari and Ria Pattni, Fushi is an award-winning, Ayurveda-inspired health and beauty brand on a mission to enhance women’s wellbeing – and their families – by creating ethically-made health and beauty solutions that positively impact lives. All our products are handmade in our London workshop and rooted in authenticity, sustainability, and Ayurvedic wisdom.
Fushi is guided by its Vision/Traction Organiser (V/TO), and we are proud to live our core values – Integrity, Humility, Commitment and Kindness – while nurturing a people-first culture driven by Authenticity, Ownership, an Agile Mindset, and Continuous Improvement.
POSITION OVERVIEW
This is a hands-on Marketing Executive role with a strong focus on crafting engaging and effective copy that brings Fushi brand to life across digital and retail touchpoints. You’ll be the go-to person for writing copy across our CRM, email marketing, press materials, and trade marketing briefs.
You’ll work closely with the CRM Manager and collaborate with teams across design and trade to deliver high-quality content that connects with our customers and retail partners. This role is all about execution, delivering great copy that performs. A sharp eye for detail, a love for language, and a strong sense of voice are essential.
If you’re a natural writer with a flair for storytelling, curious about wellbeing, and love shaping words into something that resonates, we’d love to hear from you.
KEY RESPONSIBILITIES
Copywriting & Content Execution
- Write engaging, on-brand copy for CRM flows, customer emails, loyalty campaigns, and newsletters.
- Draft press releases and product descriptions that bring our ethos and benefits to life.
- Brief in and review copy for retail marketing assets such as sell-in decks and POS tools.
- Support the CRM team with regular content updates in tools like Klaviyo, and assist with testing variations
- Tailor messaging for different audiences while staying consistent with our tone of voice.
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Cross-Functional Support
- Work alongside design and digital teams to help shape customer-facing messaging across key channels.
- Partner with the trade team to ensure B2B materials reflect our product USPs and brand voice.
- Coordinate feedback and revisions, ensuring copy is accurate and delivered on time.
KEY SKILLS & ATTRIBUTES
- 2+ years of experience in a copywriting, CRM or content-heavy marketing role – ideally in beauty, wellness or FMCG.
- Strong writing skills with the ability to write for both consumer and trade audiences.
- Experience supporting trade marketing efforts such as briefing in sell-in materials, writing POS copy, and assisting with retailer content.
- Commercial understanding of retail marketing strategies, including launches, promotions, and shopper behaviour.
- Comfortable working with CRM platforms (e.g. Klaviyo) and interested in performance-based messaging.
- Confident proofreading, editing, and managing feedback loops.
- Collaborative, detail-oriented, and able to juggle multiple briefs and deadlines.
- A passion for Ayurveda, wellness, and purpose-driven brands.
LIVING OUR VALUES IN THIS ROLE
- Authenticity – Speak with clarity and honesty through your copy. Ensure that every message reflects who we are.
- Ownership – Take responsibility for the tone and performance of the copy you craft – from inbox to shelf.
- Agile Mindset – Adapt your style to suit new formats, platforms or audience insights with energy and openness.
- Continuous Improvement – Use data to refine your messaging, constantly seeking more effective and relevant ways to connect with our audiences.
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WHAT SUCCESS LOOKS LIKE
Success in this role means delivering copy that not only looks and sounds like Fushi – but performs like it too. You will be a creative, commercial voice for the brand, able to move seamlessly between retail and digital environments. Your ability to collaborate, create, and convert will make you a trusted partner to sales, digital, and marketing – and a key contributor to growing awareness, loyalty, and revenue.
PERFORMANCE METRICS (KPIs)
- Email CTR and CVR – engagement from CRM and loyalty content.
- Trade Campaign Conversion Rates – impact of retail campaigns on sell-in/sell-through.
- Content Accuracy and Turnaround Time – quality and speed of copy delivery.
- Retail Partner Feedback – effectiveness and clarity of B2B materials.
- SEO Keyword Impact – contribution to organic search visibility.
At the heart of our philosophy lies the belief that it's all about mindset, great skills, the right attitude and a fantastic work ethic and unwavering dedication. If you resonate with our values, feel inspired by this opportunity, and bring passion and proficiency to your craft (even if you don't fit every criterion perfectly), we encourage you to take the leap and apply. Embrace the journey toward holistic well-being with us.
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