STARK Group
Marketing & Insights Analyst
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We're proud to be part of STARK Building Materials UK and dedicated to providing top-quality products and exceptional service to our customers. We're a friendly and collaborative team, passionate about what we do and committed to doing it well.
We are currently looking for a Marketing & Insight Analyst to join us in this newly created role to help marketing and insights teams make better commercial decisions through clear analysis, trusted reporting, and practical insight.
The role will support high-impact questions across sales, margin, customer behaviour, product performance, campaign effectiveness, customer experience, and growth opportunities.
Role Purpose
- To turn business questions into actionable analysis, dashboards, and recommendations. The role will work closely with our marketing and insights teams, using Excel, SQL, and Power BI to improve visibility of performance and support key projects.
Skills & Experience Required
- Experience in data analysis, BI, commercial analytics, marketing analytics, or customer insight.
- Advanced Excel skills, including formulas, pivot tables, Power Query, and structured models.
- Strong Power BI skills, including dashboard design, data modelling, DAX, and user-friendly reporting.
- Good SQL capability, including querying, joining, transforming, aggregating, and validating data.
- Ability to turn business needs into data requirements, analysis plans, and actionable recommendations.
- Strong stakeholder engagement, communication, and data storytelling skills.
- High attention to detail, with a focus on accuracy, consistency, and documentation.
Desirable Experience
- Experience supporting commercial, marketing, CRM, pricing, category, trading, or Strategic Insights teams.
- Exposure to campaign analysis, segmentation, loyalty, customer journey, customer experience, or channel performance data.
- Familiarity with Azure Synapse, Databricks, Microsoft Fabric, or similar platforms.
- Experience in retail, distribution, trade, building materials, construction supply, or multi-site environments.
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Stakeholder Engagement & Requirements
- Work with marketing, insights, e-commerce, and senior stakeholders to define priorities and requirements.
- Translate business questions into clear analytical briefs, data needs, and reporting outputs.
- Challenge and clarify requests so analysis is focused on decisions, actions, and value.
Marketing, Customer & Strategic Insight
- Provide segmented customer data for targeted email, SMS, and direct mail campaigns.
- Analyse campaign performance, ROI, channel effectiveness, audience selection, and customer behaviour.
- Support customer journey mapping, including new accounts, personalisation, rewards, and loyalty opportunities.
- Standardise marketing KPI definitions and produce regular performance reporting for stakeholders and Exec teams.
- Manage data extracts for Strategic Insights, customer experience tracking, and research projects.
- Develop customer segmentation and review transactional behaviour to support marketing and service improvements.
- Provide customer insight & support for the NPS survey.
- Collaborate with external agencies by agreeing data requirements and identifying opportunities for data enrichment.
Reporting, Power BI & Self-Serve Insight
- Design, build, and maintain clear Power BI dashboards aligned to business reporting standards.
- Create self-serve reporting using trusted data, simple visuals, and consistent metric definitions.
- Reduce manual reporting through automation, reusable datasets, and clear documentation.
Data, SQL & Excel Delivery
- Use SQL to extract, join, transform, and validate data from business systems and data platforms.
- Build Excel models and analysis packs using advanced formulas, pivots, and Power Query where useful.
- Work with data engineers to define reusable datasets, semantic models, and reporting layers.
- Support reconciliations, data quality checks, and documentation of logic, assumptions, and definitions.
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What’s in it for you?
- Competitive Base salary
- Hybrid Working – 4 days at our Binley, Coventry office and 1 day WFH.
- Discretionary bonus
- Retirement savings plan
- Life assurance
- Enhanced maternity/paternity/adoption leave for anyone expecting or adopting a child
- A wide range of voluntary benefits including holiday buying, discounted gym membership, car salary sacrifice scheme, Cycle2Work, Benenden Healthcare, and more.
- Access to a wealth of health and wellbeing services including access to online GP appointments and mental health support.
- WorkPerks – A platform home to hundreds of all your favourite high street and online discounts via the provider Reward Gateway.
Why Choose Us?
- Quality - We’re unwavering in our commitment to providing outstanding products and service that exceed our customers’ expectations.
- Supportive Environment - Join a culture that prioritises your growth, with the resources and support you need to excel. We listen and learn – we know we haven’t always got all the answers – listening and learning with you is what helps provide the best service to our customers.
- Professional Development - We are invested in your success! You have a real chance to progress- the only limits are your own. Explore our apprenticeships, training, and mentoring programs designed to elevate your career.
- Great Benefits - Enjoy a compelling package that includes a competitive salary, bonuses, pension schemes, and life assurance, among many other perks!
- Work-Life Balance - We value your well-being and offer flexible working hours and a hybrid working model to help you find your ideal rhythm.
What's Next
If your application is successful, our Talent team will reach out to arrange an interview and answer any questions you may have. We are committed to providing reasonable adjustments to ensure you can perform at your best throughout the application and interview process.
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