Thrive Tribe
Marketing Lead
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Marketing Lead
Marketing Lead – Smokefree Hampshire (Part-Time, Permanent)
Join us on our journey to empower over a million people to change their behaviours and thrive! At Thrive Tribe, we deliver award-winning healthy lifestyle and wellbeing programmes that make people happier and healthier. Smokefree Hampshire is a smoking cessation service, supporting residents to quit smoking, vaping, or nicotine use through a flexible, free 12-week programme combining behavioural support and Nicotine Replacement Therapy (NRT).
As we begin our second year—and with exciting plans ahead—we’re seeking a dynamic and experienced Marketing Lead to develop and implement innovative marketing strategies for our community stop-smoking service across Hampshire.
This role plays a critical function in raising awareness, driving engagement, and ultimately supporting more individuals to quit smoking. The Marketing Lead will be responsible for:
About the Role
- Creating and executing multi-channel marketing campaigns
- Managing digital presence and brand consistency
- Building key stakeholder relationships
- Analysing campaign effectiveness to optimise performance
The ideal candidate is a strategic thinker with excellent communication skills, a passion for public health, and a proven track record of delivering successful marketing initiatives.
Key Duties
Strategy & Planning
- Collaborate with the Head of Service and Engagement & Partnerships Lead to develop a comprehensive marketing strategy, ensuring it aligns with service objectives and target audiences.
- Conduct market research to identify trends, opportunities, and challenges.
- Oversee the annual marketing budget, allocating funds efficiently across campaigns and resources.
- Develop and maintain a marketing calendar to coordinate activities.
Campaign Development & Execution
- Manage and optimise the Smokefree Hampshire website and social media channels, increasing engagement and reach.
- Create engaging content, including website copy, social media posts, blogs, videos, and infographics.
- Implement and manage email marketing campaigns to nurture leads and promote services.
- Collaborate internally and externally to enhance SEO, improving search visibility and driving website traffic.
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Performance & Analysis
- Monitor website and social media analytics, analysing performance to identify areas for improvement.
- Evaluate and report on the effectiveness of marketing campaigns, providing actionable insights.
- Track and analyse KPIs to measure success, generating regular performance reports.
- Leverage data to inform marketing strategies and optimise campaigns.
Stakeholder & Partner Management
- Maintain strong relationships with commissioners, stakeholders, and internal teams, ensuring feedback and priorities are translated into aligned marketing activities.
- Work closely with Brand & Marketing Head to maintain consistent branding across all materials.
- Oversee production of marketing assets (leaflets, posters, digital resources) and ensure distribution to partners, stakeholders, and subcontractors.
- Lead briefing and management of external agencies, designers, and suppliers, ensuring high-quality, on-brand outputs.
Additional Responsibilities
- Write and distribute press releases and media outputs.
- Contribute to Thrive Tribe’s culture and values by embedding and promoting our ethos.
- Stay updated on latest marketing trends and best practices.
- Adhere to Safeguarding, Information Governance, and Clinical Governance policies.
Location & Working Arrangements
The role is home-based but requires occasional travel for meetings and events in Hampshire.
Contract: Part-time, 22.5 hours per week Salary: £31,000 pro-rata (rising to £33,000 pro-rata per year)
Potential Additional Responsibilities (Flexible & Development-Focused)
Thrive Tribe recognises roles evolve. This role offers growth opportunities, including:
- Contribute to new projects and service developments.
- Collaborate across Thrive Tribe services, sharing knowledge and resources.
- Lead creative initiatives independently or as part of a dynamic team.
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About You
We’re looking for a passionate, driven Marketing Lead who:
- Thrives in strategic and activation-based roles.
- Balances creative thinking with hands-on execution.
- Aligns with our core Thrive Tribe values:
Be the change – Deliver meaningful impact by helping others thrive. Be effective – Patient, adaptable, and attuned to others’ needs. Be happy – Embrace a fun, supportive work environment. Be successful – Motivated to meet targets, both independently and collaboratively. Be big-hearted – Dedicated to making a difference with like-minded colleagues.
We hire for attitude first—if this resonates with you, we’d love to hear from you!
Why Work Here? (Perks & Benefits)
- Team culture – Seamless collaboration with a buzzy, purpose-driven team.
- Flexible working – Prioritising life/work balance.
- Health & wellbeing support – Access to life coaching.
- Rewards portal – Discounts on shops, dining, and experiences.
- Enhanced parental leave – Supporting work-life harmony.
- 23+ holiday days annually (increasing every year up to 29 days, plus Public Holidays).
- A ‘Plus Day’ for values-based impact – A day dedicated to sharing our mission collectively.
- Events & challenges – Team outings, including ThriveFest and an annual Challenge Weekend.
Closing Dates & Further Info
- Closing date for applications: 30 June 2026
- Interviews: Early July (dates TBC)
- Location: UK-based candidate required (right to work in the UK mandatory).
For inquiries or an informal chat, contact: Leighton Atchison-Warne Email: leighton.atchison-warne@smokefreehampshire.co.uk
🔍 Learn more about Thrive Tribe | Visit Smokefree Hampshire
Thrive Tribe is committed to equal employment opportunity and actively encourages applications from all backgrounds. If you have specific access requirements, please let us know upon application.
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