Vestd
Marketing Lead, Growth & Scale
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Marketing Lead, Growth & Scale
Role: Marketing Lead - Growth & Scale
Reports to: BU Lead
Location: Remote/Hybrid working (UK-based).
We are currently a remote-first organisation, but hybrid working may be an option in the future.
Salary: Up to £60k depending on experience, plus equity
Hours: Full-Time 37.5 hours per week
Please note
All communication regarding your application should go through the official application channels or our company careers page. Contacting Vestd employees via email, personal social media, or other informal routes is not appropriate. We also have a zero-tolerance approach to any form of harassment or abuse directed at our team. Candidates who do not respect these boundaries may be disqualified from the recruitment process and, in serious cases, barred from applying in future.
About Vestd
Vestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more.
Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment.
Vestd was founded by Ifty Nasir, who lives and breathes our mission. Vestd's big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team.
Vestd is also a B Corp-certified company, which means we're committed to balancing profit with purpose. We care about our people, our customers, and the wider world - and we hold ourselves to the highest social and environmental standards.
If you'd like to learn more about Vestd, check out this short video from our founder, Ifty.
What Success Looks Like In Year One
You've built a marketing roadmap the BU leadership team actually uses. Marketing's pipeline contribution from Growth and Scale is clearer, better measured and improving. Your two Coordinators are doing better work than they were before you arrived. And central Marketing trusts you to represent the BUs while staying aligned on brand, reporting and shared priorities.
What You'll Own
BU marketing strategy and roadmap - From commercial brief to prioritised plan, accountable for what's in and what's out
Pipeline and demand generation - Acquisition plans, channel performance, lead quality loops with Sales
Lifecycle and retention - Customer communications, renewal and expansion programmes, working alongside Customer Success
Performance reporting - tracking pipeline contribution, conversion and retention impact against company-wide metrics
Team Leadership - Day-to-day direction, coaching and line management of two Marketing Coordinators
Requirements
The role
We're looking for a senior marketer to lead the commercial marketing agenda for two of our largest business units, Growth and Scale. This isn't a campaign manager role: you'll be the person BU leadership turns to when they need to understand what marketing can do for their numbers, and the person who turns that into a clear, prioritised plan that gets delivered.
You'll work closely with a central Marketing team and line-manage two Marketing Coordinators, so you'll need to be as comfortable influencing upwards and laterally as you are coaching a team and rolling up your sleeves on execution when it matters.
Essential Elements For This Role
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
We cannot provide an exhaustive list of duties; additional duties may arise, but these will be core elements of this role.
Has owned end-to-end marketing performance for a BU, segment or revenue line in a B2B environment Comfortable with the full funnel — acquisition through to retention and expansion, not just top-of-funnel Has worked closely with Sales and Customer Success as commercial partners, not just internal clients Has coached or managed junior team members Operates well in matrixed environments — gets things done through influence as much as authority Impeccable attention to detail and a high degree of accuracy Excellent written and verbal communication skills You must be comfortable with working in a remote-first environment
Nice to have
These will help you stand out from the pack:
Background in SaaS, fintech or a similarly commercially complex sector Experience working alongside a central / shared marketing function Startup/scaleup experience Knowledge of shares and share schemes Experience working in a remote-first team
While the above describes the core responsibilities, this role may from time to time involve tasks beyond this list — as needed to respond to evolving business needs.
Our application process
We are accepting rolling applications for this role with no fixed end date - if you are interested in joining the Vestd folk, please apply when you can. We will respond to every applicant, but we may only screen some candidates depending on the number of applications received.
Our recruitment pipeline has a few stages, giving you plenty of opportunities to learn about Vestd as we take the time to find someone who is the best fit for the role. We aim to complete the selection process as efficiently as possible, and we are committed to making our candidate experience as inclusive as we can, so please get in touch with us if you require any information or support during the application process or need to ask for any adjustments.
A typical selection process might be:
Apply online 20-minute screening call 45-minute interview with the hiring manager and team member Task-based assignment 45-minute team cultural interview 30-minute interview with the CEO
Please note that we record our interviews. These recordings are only viewed by the hiring team and once a role is filled, all recordings are deleted. We do not share any candidate information with anyone outside of Vestd at any time.
Benefits
Why work at Vestd?
Vestd is a great place to work. Don't just take our word for it - take a look at the award-winning suite of benefits that you can look forward to as one of our folk:
This job remote-first, although attendance is required twice yearly at our in-person get-togethers A flexible environment to help you achieve the best work/life balance Equity, of course! (After the qualifying period) Monthly recognition scheme, where we celebrate our folk Support with home working equipment* A personal training and development budget to keep your career and professional growth on track Private medical insurance (after the qualifying period) Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion Great team ethos, connect through regular team and company socials 25 days annual leave plus one extra day per year of service (up to five days) Employer contribution pension scheme (after the qualifying period)
Get help with your application
Your very own career expert that helps elevate your application to the next level.
We're looking for somebody with initiative who can focus on the business and their personal growth path. This is a great time to join our team, and it would be a superb role for the right person.
At Vestd we provide our folk with the hardware and software required to support them in their role. As a remote-first business, we expect anyone applying for a job to have a suitable, quiet working space. You must have an appropriate desk/table and chair, with a reliable internet connection.
Culture fit
What makes Vestd folk collaborative, adaptable, and eager to grow?
Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm Adaptable - open to taking on responsibilities beyond the defined role as needed Passionate about contributing to a culture of innovation, collaboration, and continuous improvement Embraces technology to improve processes and drive efficiency
What you can expect
Our culture is our backbone (BreatheHR named us one of the ‘Top 3 Companies in the UK for Company Culture'), and we take team happiness seriously.
Vestd strives to be as principled as possible. We're all about Goal 8 of the United Nations ‘Sustainable Development Goals. This goal is about ‘Decent work and economic growth,' and we consider it both with our external activities and internal workings.
We'll do everything we can to help you grow in your role. In return, you'll want to learn all about our industry and do all you can to help us continue leading it.
Vestd is remote-first, so in return for your commitment, diligence, and productivity, you'll have a lot of autonomy during your working day. Some roles demand office hours (to fit our customers' schedules), but we are committed to offering flexibility where possible.
Happy employees make for happy customers, as demonstrated in our five-star reviews. Vestd's excellence has also been recognised by The Europas, The Fintech Awards London, The Hustle Awards, TechRound, and BusinessCloud's Fintech50. See more about our awards here.
This could be the perfect opportunity if you're an autonomous, self-driven individual passionate about contributing to a meaningful mission and value being part of a supportive, close-knit team.
Equality, diversity and inclusion (EDI) at Vestd
At Vestd, we prioritise equality, diversity, and inclusion, so we write about it here rather than at the end of the job advertisement. We're committed to building a respectful, inclusive, and diverse team. Trust is one of our core values; with that comes a commitment to fairness and transparency. We want to be open about our EDI efforts.
Research shows that while men are likely to apply when they meet 60% of a job's requirements, women and individuals from underrepresented groups often apply only when they meet every criterion.
We understand the value of transferable skills and the unique perspectives that diversity brings. That's why we encourage applications from candidates with unique strengths and experiences.
If you need any adjustments or support with your application, please let us know in your application or throughout the process.
We are excited to receive your application.
When a role is filled, we will let all the applicants know to let them know.
This job is based within the UK. You must be primarily UK-based and eligible to work in the country.
Internal job ref. ML-UK-JUN-2026
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location