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Marketing Lead Specialist
Overview
Role Overview As a Marketing Lead Specialist, you will own marketing planning and execution for a portfolio of priority sectors within the UK and Ireland (UKI) market. You will generate qualified pipeline, accelerate new logo acquisition, and strengthen market presence through integrated campaigns, field marketing, account-based programmes, thought leadership, and industry engagement. This is a role with genuine scope and autonomy. You will build your own sector marketing plans from the ground up - owning budget allocation, channel mix, and programme design. You won't be executing someone else's plan; you'll be building your own, within a globally connected marketing team, with the commercial accountability that comes with it. That includes owning and managing your sector marketing budget, making investment decisions aligned to pipeline targets and business priorities. Working closely with sales and ADR teams, you will ensure marketing is tightly aligned to commercial priorities and translates directly into measurable business outcomes. This is a hands-on role for a commercially minded marketer who combines strategic thinking with strong execution, embraces AI as a core capability, and thrives in a performance-driven environment.
Success Profile You are a relationship-led B2B marketer with a proven track record of driving pipeline and supporting revenue growth. You understand how marketing influences the full sales cycle - from awareness through to closed revenue - and you know which channels to activate at each stage to build momentum and drive conversion. You take ownership of outcomes, not just activity. You build strong partnerships across sales, marketing, and leadership teams, use data to guide decisions, and bring an AI-first mindset to planning, execution, and optimisation.
Key Responsibilities
Sector Ownership and Sales Partnership
- Own marketing planning and execution across assigned sectors, with a focus on new logo pipeline generation.
- Develop a deep understanding of target industries, buying committees, customer challenges, and competitive dynamics.
- Partner closely with sales and ADR teams to align on target accounts, pipeline coverage, follow-up activity, and conversion performance.
- Act as the primary link between marketing and sales, ensuring campaigns translate into qualified pipeline and revenue opportunities.
- Work in close alignment with local and global marketing teams to share best practices and drive consistent execution.
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Campaigns, Field Marketing and Account-Based Programmes
- Plan and deliver integrated, full-funnel campaigns across digital, field marketing, and events to generate demand, engage priority accounts, and drive new logo pipeline growth.
- Design and deliver targeted account programmes focused on high-value prospects and strategic accounts.
- Lead field marketing activities including events, executive roundtables, roadshows, and industry-focused activations.
- Partner with the Event Lead to manage industry associations, trade shows, forums, and flagship events relevant to your sectors.
- Continuously optimise programmes using performance data, market insights, and customer feedback.
Thought Leadership and Market Influence
- Develop and execute quarterly thought leadership and PR plans aligned to sector priorities.
- Partner with media, analysts, industry bodies, and third parties to increase market visibility and credibility.
- Promote customer success stories, executive perspectives, and industry insights to strengthen brand authority and engagement.
Experience and Skills
- Seven or more years’ experience in B2B marketing, preferably within software, SaaS, or industry-focused technology.
- Proven success delivering field marketing, account-based marketing, and pipeline generation programmes.
- Experience working closely with sales and ADR teams to drive account engagement and revenue outcomes.
- Strong understanding of marketing and sales technology, including Marketo, Salesforce, and intent-based platforms.
- Strong analytical, communication, and stakeholder management skills.
- Fluency in written and spoken English
- Familiarity with AI tools applied to campaign planning, content, or performance analysis
- Experience in Warehouse Management (WMS), Enterprise Asset Management (EAM), or Computerised Maintenance Management Systems (CMMS) is advantageous.
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What’s in it for you?
- Pension.
- Life assurance.
- Income protection scheme.
- 25 days holiday + bank holidays.
- Remote working model
About Aptean At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean’ s purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean’ s compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations. “At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company.” –TVN Reddy Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.
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