Men's Circle
Marketing Lead - Volunteer
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Marketing Lead - Volunteer
Head of Marketing (Impact-Driven Scaling Role)
We’re looking for a mission-driven marketer to take the lead on implementing a high-impact marketing strategy, scaling our self-development services for men—and widening their reach through diversified channels while optimising cost per acquisition (CAC) and lead generation.
Following our well-defined strategy, we need you to drive execution, ensuring growth while staying focused on measurable outcomes. You’ll shape our marketing performance, manage paid & organic channels, and secure a safer financial footing for our impact-first business.
Why this role matters
We’re at a critical stage of growth as we expand our men’s mental fitness and emotional intelligence programs. Your work will directly help us:
- Increase adoption of our self-development services by more men
- Optimise funding efficiency as we scale towards long-term sustainability
- Strengthen marketing effectiveness with data-driven decision-making
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities
Strategy & Growth
- Own and execute our marketing strategy, adapting to market shifts while maintaining mission alignment
- Expand channel diversification, testing paid and organic leads to maximise reach
- Drive down Customer Acquisition Cost (CAC) while improving lead-to-conversion rates
- Oversee the entire marketing funnel, from acquisition to retention strategies
Performance & Analytics
- Monitor, report on, and refine campaign performance to achieve and exceed KPIs
- Use analytics tools to measure ROI, optimise budgets and refine approach
- Identify high-impact channels for organic and paid growth
Budget & Resources
- Manage a small but strategic operational budget, allocating funds effectively between paid and organic activity
- Introduce new initiatives based on data trends, while overseeing existing campaigns
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What we’re looking for
We need someone with a track record of strategic marketing execution—particularly in high-growth startups—with hands-on experience in:
- Generating leads (organic & paid): SEO, PPC, paid social, email, referral programs
- Performance marketing: A/B testing, CAC optimisation, ROI tracking
- Social & content strategy: Growth mindset, audience engagement, scaling through social and digital billboards
- Project management: Cross-department collaboration, proactive reporting
The team & workspace
You’ll report directly to our Marketing Lead, working alongside a lean, fast-moving team in a remote-first environment. Start date: Flexible, but immediate if you’re ready! Contract type: Freelance or Agency Partnership preferred (-open to full-time roles if budget aligns)
Ready to step up? Let’s chat and examine how your expertise fits our bold, early-stage growth phase.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location