Pathfinders Recruitment
Marketing Manager
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Marketing Manager £50,000–£55,000
Property / Real Estate
London – 5 days in the office
I'm partnering with a growing property business that's looking for an experienced Marketing Manager to lead the marketing strategy across two complementary brands.
A fantastic opportunity for a commercially minded marketer who enjoys building brands, delivering lead generation campaigns and making a visible impact within a growing business.
This is a hands-on role with plenty of autonomy. You'll be responsible for developing campaigns that generate high-quality leads, grow brand awareness and support ambitious growth plans.
What you'll be doing:
- Taking ownership of the marketing strategy across two growing brands, ensuring all activity aligns with business objectives and growth targets
- Developing and delivering integrated marketing campaigns that generate high-quality B2C and B2B leads while maximising return on investment
- Driving acquisition through targeted campaigns, partnerships, content marketing and digital lead generation initiatives
- Creating and implementing lead generation campaigns
- Managing paid digital marketing activity, continually optimising performance and spend
- Overseeing SEO strategy, website performance and user experience to increase organic traffic, improve search rankings and maximise conversions
- Planning and delivering engaging content across websites, email marketing, social media, blogs, case studies, PR and video to strengthen brand awareness and customer engagement
- Maintaining brand consistency across all customer touchpoints, ensuring messaging and creative accurately reflect each brand's positioning
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We're looking for someone with:
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Your very own career expert that helps elevate your application to the next level.
- Proven experience in Marketing within the UK property sector
- A strong track record of generating qualified leads and delivering measurable ROI through marketing activity
- Experience planning and executing integrated marketing campaigns across digital and offline channels
- Strong knowledge of PPC, SEO, Google Analytics, Google Ads, Meta Ads, LinkedIn Campaign Manager and email marketing
- Excellent copywriting skills, with the ability to produce engaging content across websites, social media, email campaigns and PR
- Confidence managing websites, improving user journeys and increasing conversion rates through data-led optimisation
- Strong commercial awareness, with the ability to align marketing activity to business objectives and revenue growth
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