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Marketing Manager
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🚀 Performance Marketing Manager | B2B SaaS | PE-Backed Growth Business | Manchester (1 day a week on-site) | £50,000 - £60,000 + Great bens
Most performance marketing roles are measured on clicks, traffic and lead volume. This one isn't.
I'm working with a high-growth, private equity-backed SaaS business looking for an exceptional Performance Marketing Manager to own what really matters: qualified pipeline, CAC and revenue impact.
This is a unique opportunity to take ownership of a significant paid and organic acquisition engine, bring capability in-house, and play a key role in scaling a modern demand generation function.
You'll work hand-in-hand with the Head of Demand Generation, owning performance marketing strategy and execution across paid search, paid social, marketplaces, review platforms, SEO, CRO and emerging AI-driven search channels.
If you're commercially minded, obsessed with measurement, and love turning marketing investment into predictable pipeline growth, this could be a fantastic opportunity.
Why this role stands out
- Significant backing and investment into growth
- Opportunity to bring paid capability in-house and shape the future function
- Full ownership of channel performance and commercial outcomes
- Broad remit across paid acquisition, SEO, CRO and attribution
- Strong demand generation focus, not just lead generation
- Opportunity to build and scale a team over time
- AI and emerging search channels are a strategic priority
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What you'll own
- Paid search and paid social strategy, execution and optimisation
- Marketplace and review platform performance (Capterra, comparison sites and similar)
- CPL partner performance and acquisition channels
- Budget allocation, forecasting and spend optimisation
- Cost per SQL, CAC, conversion and pipeline performance
- SEO execution and organic growth initiatives
- Website conversion rate optimisation and landing page performance
- ABM account targeting and retargeting programmes
- Experimentation, incrementality testing and channel attribution
- Emerging AI search and answer engine visibility
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We're keen to speak with people who have
- B2B SaaS performance marketing experience
- A proven track record owning significant paid media budgets
- Strong commercial understanding of CAC, conversion, pipeline and ROI
- Deep expertise across Google Ads, LinkedIn, GA4, SEO and CRO
- Experience working closely with Sales and Demand Generation teams
- Strong analytical and optimisation skills
- Experience leveraging AI to improve performance, efficiency and decision making
The ideal candidate
My client is looking for someone who thinks beyond leads and channel metrics. Someone who understands pipeline economics, loves experimentation and is motivated by measurable commercial outcomes. You'll be equally comfortable reviewing attribution dashboards, optimising paid search campaigns, improving conversion journeys and defending marketing investment based on tangible revenue impact.
📍 Hybrid – Manchester (1 day on-site per week)
💰 £50,000 - £60,000 (Negotiable) + Great bens
Sound interesting! Please apply to hear more!
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