Netrolynx AI
Marketing Manager
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About The Company
Universal Business Team is a reputable organization committed to delivering innovative solutions and exceptional services within the B2B sector. With a focus on fostering a dynamic and collaborative work environment, the company prides itself on its dedication to client satisfaction, continuous growth, and employee development. Universal Business Team operates with integrity, professionalism, and a forward-thinking approach, making it a trusted partner for businesses seeking reliable and tailored solutions. The organization values diversity, innovation, and excellence, striving to stay ahead in a competitive marketplace while maintaining a strong commitment to social responsibility and sustainable practices.
About The Role
We are seeking a highly motivated and energetic Marketing Manager for our client based in Colchester. You will own the full marketing function: strategy, lead generation, digital, content, brand, and reporting, as the senior in-house marketing resource. This is a hands-on management role: the right candidate will be equally comfortable setting the strategy and executing it personally. The role is responsible for driving a consistent flow of qualified sales leads to the sales team, managing the company's digital presence, and overseeing all external creative and agency resources.
Qualifications
- Proven experience in B2B lead generation
- Familiarity with tools such as HubSpot, Apollo, and Expandi or similar outbound marketing platforms
- Strong understanding of HubSpot CRM, including workflow automation, sequences, pipeline reporting, and contact management
- Proficiency in managing paid advertising campaigns across Google Ads, Bing Ads, and LinkedIn Ads
- Experience with WordPress for content management and website updates
- Solid grasp of Google Analytics 4 for data analysis
- Knowledge of social media scheduling tools, such as Hootsuite
- Experience managing both organic and paid social media campaigns
- Preferred: Marketing degree or CIM qualification
- B2B sector experience
- History of working alongside sales teams focused on lead generation
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Responsibilities
- Own and deliver the annual marketing strategy and tactical plan, ensuring alignment with company revenue and sales targets
- Generate sales leads through email campaigns, LinkedIn outreach, CRM automation, and digital marketing initiatives
- Manage HubSpot including CRM functions, reporting, workflows, email campaigns, and lead tracking to ensure seamless lead nurturing and conversion
- Run paid advertising campaigns across Google Ads, Bing Ads, and LinkedIn Ads, optimizing for maximum ROI
- Oversee website management, SEO strategies, and content marketing efforts through WordPress platform
- Manage social media channels, maintaining an active online presence and engaging with the audience effectively
- Coordinate with external agencies and freelancers for creative services such as design, photography, video production, and marketing collateral development
- Plan and execute trade shows and events from inception to completion, ensuring brand consistency and lead capture
- Produce and manage marketing collateral including brochures, catalogues, case studies, and newsletters to support sales and branding initiatives
- Support product launches and new business initiatives with targeted marketing campaigns and promotional activities
- Track key performance indicators (KPIs) and return on investment (ROI), providing detailed reports directly to the Managing Director
- Manage the marketing budget, ensuring efficient allocation of resources, and supervise future marketing staff as the team expands
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Benefits
- Competitive salary of 50,000 per annum
- Profit-related bonus
- Standard working hours from 7:30 am to 4:30 pm, with a 30-minute lunch break
- Office-based role in Colchester
- Supportive work environment
- Opportunities for professional development
- Chance to be part of a forward-thinking organization committed to growth and innovation
Equal Opportunity
Universal Business Team is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, age, sexual orientation, disability, or any other protected characteristic. We believe that a diverse workforce enhances our creativity, innovation, and overall success, and we strive to provide equal employment opportunities to all qualified candidates.
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