Hackstons
Marketing Manager
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Marketing Manager: Luxury Investment & Retail
Location: London (Monument) Salary: £55,000 – £65,000 (depending on experience)
About Hackstons
Hackstons is a London-based luxury asset firm specialising in fine wine, rare whisky and alternative investments. We support private clients in building long-term wealth through premium asset ownership, backed by education, secure storage and a curated retail experience.
About the Role
We are seeking a commercially minded, highly driven Marketing Manager to lead day-to-day marketing activity across the business, with a primary focus on lead generation, customer acquisition and revenue growth for our whisky cask investment division.
This hands-on, performance-driven role is ideal for someone who thrives on campaign optimisation, funnel performance and measurable results. You will own marketing strategy and execution across:
- Paid advertising
- CRM
- Lead nurturing and acquisition initiatives While working closely with senior leadership, external agencies, and in-house creative support.
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Key Responsibilities
Lead Generation & Performance Marketing (Core Focus)
- Own the lead generation strategy for the whisky cask investment division.
- Track and report on CPL, ROAS, conversion rates, lead quality and revenue attribution.
- Identify opportunities to improve acquisition performance, lead nurturing & conversion.
Content, Social & PR
- Oversee content strategy, organic social media, PR activity and email content.
- Manage external agencies, freelancers and internal creative support.
CRM & Lead Nurturing (HubSpot)
- Ensure accurate lead tracking, attribution and pipeline visibility.
- Produce regular CRM performance and conversion reports.
Reporting & Commercial Performance
- Produce regular reports across all marketing channels.
- Analyse performance data and provide actionable insights.
Collaboration & Leadership
- Work closely with Sales, Retail, eCommerce and Leadership teams.
- Lead and coordinate Marketing Executives, content support and external partners.
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Requirements
- Minimum 5 years’ experience as a Marketing Manager (preferably in luxury, retail, eCommerce, investment or premium consumer sectors).
- Strong understanding of lead generation and performance marketing.
- Experience managing paid campaigns across Meta, Google, LinkedIn, etc.
- Strong CRM experience, ideally with HubSpot.
- Commercially minded, with a deep understanding of ROI, attribution and conversion metrics.
- Confident in managing agencies, creatives and internal stakeholders.
- Highly organised with the ability to manage multiple projects efficiently.
What We Offer
- Exposure to alternative investments and HNW clients.
- A collaborative, ambitious environment.
- Company pension, 21 days holiday + bank holidays.
- Eligibility for our Cask Loyalty Programme (gifted casks at 3, 5 and 10 years).
- Staff discounts in our Knightsbridge retail experience.
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