IRISS, Inc.
Marketing Manager
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IRISS
IRISS is the global leader in industrial safety and condition-based monitoring technologies, trusted by power generation, data centers, and critical infrastructure teams worldwide. We design and manufacture in our facility in Bradenton, Florida (made in the USA) innovative solutions that make maintenance safer, smarter, and more connected - helping organizations prevent failure, reduce risk, and protect their people.
IRISS has its headquarters in the U.S. with operations across LATAM, EMEA, APAC, and India. At our core is a simple idea with profound impact: We Humanize Safety. That means creating products and technologies that are not only advanced, but intuitive, empowering, and designed with people in mind.
We’re shaping the future of how industries work - and how workers stay safe.
Why Join IRISS?
At IRISS, you’re not just joining a company - you’re joining a movement.
We’re a rapidly expanding global market leader with a startup mindset. That means big ideas, fast momentum, and real opportunity to shape what comes next. This is the place for builders, thinkers, and problem-solvers who want their work to matter and their careers to move just as fast as our growth.
Here, you won’t get lost in layers of bureaucracy. You’ll have a voice, real influence, and a front-row seat to how a global brand is built. From advancing next-generation safety solutions for data centers to helping scale our go-to-market strategy across continents, you’ll see your impact immediately.
We move quickly. We think boldly. We support each other. And we take pride in doing serious work without taking ourselves too seriously.
At IRISS, safety meets innovation, ambition meets collaboration, and growth meets opportunity. We’re professional, passionate, and genuinely human at every level.
If you’re looking for a place where your ideas are heard, your work makes a difference, and your career can accelerate alongside a company on the rise - you’ve found it.
Key Responsibilities:
Regional Marketing Execution
- Execute the regional marketing strategy across the UK and Europe, translating global direction into locally relevant, revenue-focused programs
- Align all marketing activities with regional sales targets, supporting pipeline creation, acceleration, and account engagement
- Drive market awareness and demand generation initiatives that deliver qualified leads and measurable contribution to pipeline
- Support competitor and market analysis, translating insights into actionable messaging, positioning, and campaign optimization
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Value Proposition & Product Marketing Support
- Work with product marketing, management, engineering, and business development teams to develop clear and compelling value propositions
- Assist product marketing as needed to translate technical product capabilities into customer-focused messaging specific to the region
- Support product launches by driving regional positioning, messaging, and campaign materials
- Lead the development of industry and application-focused messaging in the region
Sales Enablement & Collaboration:
- Align with regional Business Development to drive pipeline growth and accelerate deal progression
- Equip sales teams with high-impact presentations and targeted collateral that support each stage of the buyer journey
- Enable stronger customer conversations through messaging, value articulation, and use-case driven content
- Support revenue-generating events and engagements that create qualified opportunities and advance accounts
Digital Marketing Campaigns
- Execute integrated digital campaigns across email, LinkedIn, and webinars, leveraging Salesforce Pardot to drive MQL generation and nurture progression
- Collaborate with global marketing and design teams to develop high-converting assets, landing pages, and campaign visuals aligned to value propositions
- Support and optimize PPC and paid social campaigns in partnership with global marketing, ensuring alignment in messaging, targeting, and performance goals
- Develop and distribute technical and campaign-driven content across web and social channels to strengthen engagement and contribute to pipeline growth
Product & Market Feedback:
- Provide market insights to product management and development teams
- Support voice-of-customer feedback collection
- Help identify emerging customer needs and industry trends
Marketing Performance Tracking:
- Track campaign effectiveness and marketing KPIs
- Support reporting on:
- Lead generation
- Campaign engagement
- Digital performance metrics
Required Qualifications:
- Bachelor’s degree in marketing, Business, Engineering or related field. Or equivalent demonstrable experience
Required Experience
- 3+ years in B2B marketing, preferably within industrial, engineering, or technical product environments
- Proven experience partnering with sales and product teams to support pipeline generation, product positioning, and go-to-market execution
- Hands-on experience executing digital and content marketing programs, including campaign development, technical content creation, and performance tracking
- Working knowledge of product marketing principles, including value proposition development and customer-focused messaging
- Experience with marketing automation platforms such as Salesforce Account Engagement, including lead scoring, email automation, segmentation, and reporting
- Experience managing website content within CMS platforms such as WordPress, with basic HTML/CSS proficiency
- Experience supporting B2B social media initiatives, particularly LinkedIn, including content coordination, campaign amplification, and performance measurement aligned to lead generation
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Key Skills
- Creative problem-solving with the ability to translate technical concepts into compelling, customer-focused messaging
- Strong written and verbal communication skills, with experience supporting sales conversations and marketing content
- Effective cross-functional collaboration with technical, product, and commercial teams to align messaging and execution
- Solid foundation in digital marketing, including campaign execution, channel coordination, and performance tracking
- Strong project coordination and organizational skills, with the ability to manage multiple campaigns and deadlines
- Analytical mindset with the ability to interpret campaign data, generate insights, and optimize performance
Personal Attributes
- Commercially aware and customer focused
- Curious about technology and innovation
- Strong team collaborator
- Proactive and organised
- Results oriented
- Willing to learn and develop
Success Measures:
Performance in this role will be measured through:
- Contribution to regional pipeline development
- Successful execution of marketing campaigns
- Improvement in digital engagement
- Quality of sales enablement support
- Contribution to product launch activities
Location & Travel
- Region: United Kingdom & Europe, office based in Maidenhead (Berkshire). Hybrid role which can transition to remote
- Travel: Flexible
Ideal Candidate Profile (summary)
The ideal candidate will be a marketing professional with at least three years of experience in a technical product environment who enjoys working at the intersection of technology, sales, and customer value creation. They will be comfortable engaging with technical stakeholders while also understanding how to position solutions effectively through modern digital marketing channels.
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