Netrolynx AI
Marketing Manager
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About The Company
Universal Business Team is a dynamic and innovative organization dedicated to delivering exceptional solutions to our clients across various industries. With a commitment to excellence, we pride ourselves on fostering a collaborative and inclusive work environment that encourages growth and development. Our company specializes in providing tailored business services, leveraging cutting-edge technology and strategic insights to help our clients achieve their goals. As a forward-thinking enterprise, we value integrity, creativity, and a results-oriented approach, ensuring we remain at the forefront of our sector. Our team is composed of passionate professionals who are driven to make a meaningful impact in the marketplace, supporting our mission to deliver value and excellence in everything we do.
About The Role
We are seeking a highly motivated and energetic Marketing Manager for our client based in Colchester. You will own the full marketing function: strategy, lead generation, digital, content, brand, and reporting, as the senior in-house marketing resource. This is a hands-on management role: the right candidate will be equally comfortable setting the strategy and executing it personally. The role is responsible for driving a consistent flow of qualified sales leads to the sales team, managing the company's digital presence, and overseeing all external creative and agency resources. You will play a pivotal role in shaping the company's brand identity and ensuring marketing initiatives align with overall business objectives. This position offers an exciting opportunity to lead innovative marketing campaigns, optimize digital channels, and contribute directly to the company's growth and success.
Qualifications
The ideal candidate will possess proven experience in B2B lead generation, with a strong background in digital marketing and CRM management. A marketing degree or CIM qualification is preferred, along with sector-specific experience in B2B environments. Proficiency in HubSpot CRM, including workflow automation, sequences, pipeline reporting, and contact management, is essential. The candidate should have hands-on experience with Google Ads, Bing Ads, and LinkedIn Ads, including campaign setup, optimization, and budget management. Familiarity with WordPress for content management and website administration is required. A strong understanding of Google Analytics 4, social media scheduling tools such as Hootsuite, and LinkedIn organic and paid management is also necessary. Excellent communication skills and the ability to manage external agencies and freelancers effectively are critical. Additionally, experience managing marketing budgets and producing detailed management reports will be advantageous.
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Responsibilities
The Marketing Manager will be responsible for:
- Developing and executing the annual marketing strategy and tactical plan, ensuring alignment with the company's revenue and sales targets.
- Generating sales leads through various channels such as email campaigns, LinkedIn outreach, CRM automation, and digital marketing initiatives.
- Managing HubSpot CRM to streamline workflows, reporting, and lead tracking.
- Overseeing paid advertising campaigns across Google Ads, Bing Ads, and LinkedIn Ads, continuously optimizing for performance.
- Maintaining and enhancing the company's website, SEO efforts, and content marketing through WordPress.
- Managing social media presence and engagement to build brand awareness.
- Coordinating external agencies and freelancers for design, photography, video production, and marketing materials.
- Planning and executing trade shows and events from inception to completion.
- Producing and managing marketing collateral such as brochures, catalogs, case studies, and newsletters to support product launches and new business initiatives.
- Tracking KPIs and ROI, preparing reports for the Managing Director, and managing the marketing budget.
- Supervising future marketing staff, fostering a collaborative environment focused on achieving strategic objectives.
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Benefits
The successful candidate will receive:
- A competitive salary of 50,000 basic, along with a profit-related bonus, providing additional earning potential based on performance.
- Standard working hours from 7.30 am to 4.30 pm, with a 30-minute lunch break.
- An office-based role, requiring presence at our Colchester location.
- Commitment to supporting professional development and a dynamic work environment where innovative ideas are encouraged.
- Additional benefits may include opportunities for career advancement, training programs, and a supportive team culture designed to foster personal and professional growth.
Equal Opportunity
Universal Business Team is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or any other protected characteristic. We believe in fostering diversity and inclusion within our workforce and are dedicated to providing equal employment opportunities for everyone. Our hiring practices are designed to ensure fairness and to promote a workplace culture where all individuals can thrive and contribute to our collective success.
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