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Marketing Manager
A fantastic opportunity has emerged for a talented and detail-driven Marketing Manager to join the Communications Team at The Birley Clubs.
We’re looking for someone who combines creative flair with strategic thinking, who understands the power of well-crafted messaging and knows how to connect with an audience through elegant, engaging communications. This is a key role for a luxury marketing all-rounder with a particular passion for copy and content.
This role will manage member communications on various platforms including email newsletters and the soon to launch Annabel’s app. You will oversee the communications calendar for the clubs and be responsible for shaping how each of our clubs speaks to its members, ensuring our communications are always clear, considered and beautifully written.
The Birley Clubs are home to some of the world’s most iconic private members’ clubs: Annabel’s, Mark’s Club, George, Harry’s Bar and Bath & Racquets Club. Each club has its own distinct personality, and this role is central to preserving and communicating those identities across all member touchpoints.
Key Responsibilities
Member Communications
- Own the end-to-end member newsletter process across the clubs, from build to send, ensuring they are engaging, on-brand and tailored to each club’s unique tone of voice.
- Work with our content team to select imagery for the newsletters, ensuring the content reflects the messaging of the respective club.
- Write and edit all member-facing communications, including newsletters, app updates, event invitations and operational announcements.
- Proofread and fact-check all communications and marketing collateral to maintain impeccable standards of accuracy, tone and grammar.
- Collaborate closely with the Digital Marketing Manager to optimise how communications are delivered via the app and email platforms.
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Operations / Collateral Support
- Oversee the design and printing process of menus for special events across the clubs
- Oversee the production and quality control of all printed collateral across the clubs, including menus, brochures, invitations and member-facing materials, ensuring consistency with brand standards and exceptional attention to detail.
- Act as the bridge between events, club operations and marketing, ensuring every aspect of club activity is captured and communicated with clarity and exacting attention to detail.
Marketing
- Work alongside the Head of Marketing to ensure all activity is aligned with brand standards and support wider marketing objectives.
- Coordinate with the wider Communications Team to plan and maintain the member communications calendar, anticipating key moments and campaigns.
- Coordinate the weekly brief for freelance designers in collaboration with the content team, bringing your own creative input while ensuring clarity and a high standard of output.
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What We Offer
- A highly competitive starting remuneration package
- Staff discounts
- Discounted corporate rate at Fitness First and V Health
- Life assurance cover
- Employee events
- Access to pension scheme
- Access to our Cycle to Work scheme
- Wagestream – a financial wellbeing benefit that provides you access to your pay as you earn
What We’re Looking For
- 4-5 years’ experience minimum in a communications or marketing role within a luxury, hospitality, lifestyle or membership-based brand.
- Exceptional copywriting and storytelling skills, with impeccable grammar and attention to detail.
- An understanding of tone of voice and how to adapt messaging for different audiences.
- Experience managing email marketing platforms (ideally Salesforce Marketing Cloud) and CMS tools.
- Strong project management skills, comfortable working with multiple stakeholders and shifting priorities.
- Proactive, creative and organised, with a passion for delivering best-in-class communications.
- Comfortable in a fast-paced, dynamic environment, and working with multiple stakeholders at all levels.
This is a full time role, reporting to the Head of Marketing, based at our Head Office on Berkeley Square.
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