Market Recruitment
Marketing Manager
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Location: Lancaster | Hybrid (2 days in office, 3 days remote)
Salary: £40,000 - £45,000 per year + benefits
Why this role?
- Own the marketing function end to end with room to shape strategy and execution
- Work closely with commercial and product leaders in a high-impact, collaborative environment
- Enjoy true hybrid flexibility with a supportive team in a growing B2B tech business
The opportunity
Our client is looking for an experienced B2B Marketing Manager to own and deliver their marketing activity.
This is a well-rounded, hands-on position for a marketer who enjoys variety and commercial accountability. You will manage everything from multi-channel lead generation campaigns and paid media to CRM automation, sales collateral, and industry webinars.
If you are a proactive marketer looking for a role where your work directly drives pipeline and revenue, this position offers a great platform to make a real mark.
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About our client
Our client is an established B2B technology and services company based in Lancaster. Backed by a larger international parent group, they operate with the speed and agility of an independent business while benefiting from solid corporate backing.
What you will be doing
- Planning and delivering integrated B2B campaigns that generate leads, build brand awareness, and support product launches
- Managing digital channels including website content, SEO with agency support, and social media activity
- Building and optimising automated CRM workflows, email campaigns, and lead routing to improve conversion rates
- Running paid search and paid social campaigns across Google Ads and LinkedIn Ads, managing budgets and ROI
- Producing high-quality marketing collateral, blog posts, sales support materials, and account-based marketing assets
- Organising and promoting live webinars and industry events, following up on leads with sales teams
- Tracking channel performance using analytics tools to translate data into actionable insights for business leaders
- Managing relationships with external agencies and freelancers across design, paid media, and SEO
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What you will need to succeed
- At least 5 years of broad marketing experience, ideally with some B2B experience
- Hands-on experience with CRM and marketing automation platforms
- Proven ability to manage paid campaigns on Google Ads and LinkedIn Ads from targeting to performance reporting
- Strong written and verbal communication skills, with confidence creating engaging B2B content
- Analytical mindset with experience using tools like Google Analytics to report on campaign ROI
- Self-starting attitude with the confidence to prioritise work in a lean, fast-paced team
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