Marketing Manager

Creative Executive & Agency Management Brief, develop, and deliver campaigns within the established creative platform and brand guidelines, ensuring consistency across all customer touchpoints Champion bold, distinctive creative thinking within the agreed brand framework, pushing agency partners to deliver work that cuts through Manage day-to-day relationships with creative, media, and production agencies, setting briefs, managing feedback cycles, and maintaining high output standards Digital & Social Media Own the day-to-day management and growth of Wasabi's restaurant social media channels (Instagram, TikTok, and others), executing against the social strategy set by the Marketing Director Manage CRM and loyalty marketing, owning customer lifecycle communications through the Wasabi app and owned channels to drive frequency and retention Plan and manage performance marketing activity (paid social, paid search) in support of campaign and commercial objectives Drive delivery channel marketing on aggregator platforms (Uber Eats, Deliveroo, and others) -managing promotional activity, brand visibility, and platform performance

Go-to-market execution Lead go-to-market planning and execution for new product launches, working closely with the Food team to ensure strong commercial and creative cut-through Contribute customer insight and campaign learnings to the NPD/EPD pipeline process, acting as the voice of the customer in food development conversations

Local Store Marketing Develop and manage the LSM toolkit, translating the central LSM strategy into practical, impactful materials and resources that empower restaurant teams to market locally Work with Area Managers to build operational understanding of marketing-led sales drivers and ensure local execution is consistent with brand standards Insight, Performance & Reporting Champion a customer-first approach using data, research, and behavioural insight to sharpen campaign decisions and channel plans Own campaign performance tracking, reporting against agreed KPIs and using data to continuously optimise activity in-flight and post-campaign Work closely with the Customer Insights Manager to surface growth opportunities and bring insight to bear on briefs and strategy

Stakeholder & Cross-functional Collaboration Build strong working relationships across Operations, Finance, Food, and Grocery Marketing, ensuring alignment and shared ownership of marketing plan Collaborate with the Grocery Marketing team at relevant touchpoints to maintain a coherent omnichannel brand experience Represent marketing effectively in cross-functional forums, communicating plans, results, and priorities clearly to non-marketing stakeholders

Budget management Manage the day-to-day restaurant marketing budget with commercial discipline, tracking spend against plan and ensuring strong ROI Provide timely financial reporting to the Marketing Director, flagging risks and opportunities as they arise

Our Requirements: We are looking for a commercially minded, hands-on marketing professional with a proven track record of delivering impactful campaigns and managing digital channels in a QSR, multi-site hospitality, or retail environment. This individual combines strong executional capability with digital fluency and real commercial instinct; comfortable managing multiple workstreams at pace in a lean team where you are as likely to be doing as directing. Proven experience in a senior marketing role within QSR, multi-site hospitality, or retail Strong campaign management capability, able to take a brief from insight through to execution and rigorous post-campaign evaluation Demonstrated ability to deliver against commercial KPIs including revenue, transactions, and ROI Strong agency management skills, able to write effective briefs, manage creative development, and hold partners to high standards Commercially astute, with experience managing and optimising marketing budgets Hands-on digital and social expertise, managing social channels, performance marketing, and CRM/loyalty programmes Genuinely social media fluent with experience in influencer and creator marketing, and a clear understanding of how to build brand reach through authentic, user-generated content Highly collaborative and able to work effectively across Operations, Finance, Food, and other functions without losing momentum Excellent organisational skills; able to manage multiple priorities and deliver at pace without compromising quality Comfortable in a fast-moving, lean-resource environment; resourceful, resilient, and solutions-focused A genuine passion for food, hospitality, and building brands that people love

In return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme Hybrid working model Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Electric Vehicle Scheme through Octapus Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company.

Our people make us who we are. Join a company where you’ll have the opportunity to work for a growing company and build a real career.

COME ROLL WITH US!