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Key Responsibilities
Executive Event Planning & Delivery
- Own end-to-end project management of UKI Executive Engagement events including sporting hospitality (e.g. Formula 1 British Grand Prix at Silverstone), cultural experiences (e.g. Chelsea Flower Show Gala Preview), and bespoke executive dinners and roundtables.
- Work with third-party agencies and colleagues to deliver seamless customer experiences within budget and brand guidelines.
- Produce and maintain detailed project plans, run-of-show documents and host briefing materials.
- Track all necessary guest and host logistics: travel, accommodation, dietary and access requirements.
- Act as the primary operational contact for executive hosts, from scheduling speaker briefings to managing last-minute changes on-site.
- Liaise with HQ Global Events teams to deliver region-specific customisations for global programmes.
Guest Nomination & Pipeline Management
- Work closely with account teams and sales leadership to manage C-suite guest nomination processes.
- Apply structured invitation strategy frameworks to prioritise and assess nominations to make well-reasoned, data-driven and consistent allocation decisions.
- Maintain accurate campaign membership records and nomination workflows; track attendee status from invitation through to post-event follow-up.
- Draft personalised, bespoke copy for C-level audiences on behalf of senior leadership.
- Manage ethics and compliance processes in relation to event attendance.
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Campaign & Content Delivery
- Coordinate content requirements across various executive activations, working with internal/external speakers, content agencies, and the wider marketing team to brief and deliver talk tracks, welcome speeches, fireside chat scripts, slide decks, and follow-up assets.
- Write and manage event communications including internal sales enablement, customer messages, RSVP landing pages, and post-event surveys.
- Plan and execute direct mail campaigns targeting senior executives, including concept, personalisation, fulfilment, and tracking.
About You
Essential
- Proven track record in B2B field or event marketing, ideally within enterprise technology
- Strategic thinker, able to design and apply invitation prioritisation frameworks and make sound judgement calls on complex guest allocation decisions
- Exceptional project management skills, able to run multiple complex events simultaneously with meticulous attention to detail
- Strong written communication skills, with experience crafting executive-level copy (invitations, speeches, briefing notes)
- Confident working directly with and on behalf of senior leadership (VP/C-level) stakeholders, both internal and external
- Proficient in spreadsheet tools (Excel or Google Sheets)
- Comfortable using AI tools (e.g. Gemini, Slackbot, Claude) to improve efficiency and the quality of written outputs
- High level of discretion and professionalism when managing confidential guest information and high-value customer relationships
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Desirable
- Experience managing premium executive hospitality or VIP customer programmes for C-suite audiences.
- Experience working within a global matrixed marketing organisation.
- Proficiency in CRM or similar, comfortable running campaign reports, managing campaign members, and using data to inform decisions.
- Experience planning and delivering direct mail programmes for executive or C-suite audiences.
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Skills
Event Planning
Project Management
Written Communication
Data Analysis
Stakeholder Management
CRM
Direct Mail Campaigns
B2B Marketing
Strategic Thinking
Attention to Detail
Hospitality Management
Content Delivery
Guest Logistics
Compliance Management
Executive Engagement
Personalisation
Location