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About us
EWI Store is the UK's leading specialist supplier of external wall insulation and render systems. We supply installers, contractors and self-builders through our e-commerce site and four trade branches (Aylesbury, Chessington, Birmingham and Bradford) - so the marketing brief here is broad, hands-on and genuinely interesting.
We're a growing business of around 85 people, and marketing is central to where we go next.
The role
You'll own day-to-day marketing for EWI Store, reporting directly to the Managing Director. This is a doing role as much as a managing one: you'll set the plan, then get stuck into executing it. You'll work across digital acquisition, content, e-commerce merchandising and trade-focused campaigns, with support from in-house and freelance resource.
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What you'll be doing
- Owning the marketing plan and calendar across all channels - SEO, PPC, email, social, and in-branch promotion
- Driving qualified traffic and revenue through ewistore.co.uk, working closely with the e-commerce team
- Building our content engine: blog, guides, video and technical content aimed at installers and contractors
- Running paid campaigns (Google Ads, Meta) and reporting on ROI with proper rigour
- Growing our email programme - segmentation, automation, lapsed-customer win-back
- Supporting the branches with local marketing, launch campaigns and trade events
- Managing brand consistency across EWI Store and supporting sister brands where needed
- Reporting monthly on performance against clear commercial KPIs
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What we're looking for
- 4+ years in marketing, ideally with time in e-commerce, trade/B2B or construction-adjacent sectors
- Strong digital fundamentals: SEO, paid search, email and analytics (GA4, Search Console)
- Commercially minded - you think in revenue and margin, not just impressions
- A self-starter who's comfortable owning a budget and being accountable for results
- Excellent written English; you can turn technical product detail into content people actually read
- Organised, direct and happy working at pace in a growing SME
- Nice to have: experience marketing to tradespeople or installers; familiarity with construction products; hands-on CMS/e-commerce platform experience.
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