Blue Cross UK
Marketing Manager
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Application Deadline: 21 July 2026
Department: Fundraising, Comms & Engagement
Location: London
Compensation: £35,000 - £40,000 / year
Description
Salary: £35,000 - £40,000 plus £3,954 London Weighting Allowance per annum
Contract: Permanent, full time
Location: Horseferry Road, London (hybrid working with a minimum of two days per week in the office)
Closing date: 21 July 2026
Interview dates: 30 & 31 July 2026
Are you an experienced marketer who can turn organisational priorities into compelling campaigns that engage, inspire and deliver measurable results?
We're looking for a Marketing Manager to join our Marketing and Communications team. This is an exciting opportunity to lead the development and delivery of marketing campaigns that raise awareness of Blue Cross services and support public affairs objectives and wider organisational priorities.
Working closely with colleagues across the charity and external agency partners, you'll create audience-focused marketing activity that increases awareness, engagement and support for Blue Cross, helping us reach more people and pets when they need us most.
More about the role
As Marketing Manager, you will be responsible for planning, delivering and evaluating integrated marketing campaigns across a range of channels. You'll work closely with Service and Public Affairs teams to understand objectives, identify target audiences and develop effective activity that delivers against agreed goals.
You will manage relationships and work with external agencies, oversee campaign development and delivery, monitor performance and use insight to continuously improve results. Working collaboratively across the Marketing and Communications team, you'll ensure campaigns are aligned to our brand, audience needs and organisational priorities.
This role is based at our Horseferry Road office in London with hybrid working arrangements in place.
What you will be doing
- Developing and delivering integrated paid marketing campaigns that support organisational objectives
- Working with internal stakeholders to understand priorities and translate them into effective marketing plans
- Work with media, creative and other external agencies
- Developing campaign briefs and overseeing the creation of marketing assets
- Identifying and engaging target audiences through effective channel planning
- Monitoring and optimising campaign performance to maximise impact and return on investment
- Evaluating campaign outcomes and sharing insights and recommendations
- Ensuring all activity aligns with Blue Cross brand guidelines
- Building strong relationships across the organisation and acting as a trusted marketing advisor
- Keeping up to date with marketing trends and best practice to improve campaign effectiveness
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About you
You will be an experienced marketing professional with a strong track record of delivering successful multi-channel campaigns. You will be confident managing projects from concept to evaluation and comfortable working with a wide range of stakeholders and agency partners.
You'll be a strong communicator who can influence, collaborate and build relationships across different teams. Organised and adaptable, you'll be able to manage competing priorities while maintaining a focus on delivering high-quality outcomes.
You will bring creativity, commercial awareness and analytical thinking, using insight and data to inform decisions and drive continuous improvement.
Essential qualifications, skills, and experience
- Proven experience delivering multi-channel marketing campaigns, including digital and paid channels
- Experience developing and implementing marketing plans that achieve agreed objectives
- Experience working effectively with internal stakeholders and external agencies
- Strong understanding of brand management and brand consistency
- Ability to use campaign data and insight to evaluate performance and inform future activity
- Excellent project management and organisational skills
- Strong communication, influencing and presentation skills
- Ability to manage multiple priorities and deliver results to deadlines
- The ability to demonstrate, understand and apply our Blue Cross values
Desirable qualifications, skills, and experience
- Professional marketing qualification (CIM or equivalent)
- Experience of audience segmentation and campaign optimisation
- Experience working within the charity or not-for-profit sector
- Experience supporting public affairs, campaigning or advocacy communications
- Experience managing marketing budgets
- Experience using marketing automation, CRM or audience insight tools
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Selection process
Interviews will take place in person at our Horseferry Road office in London on 30 and 31 July 2026. The selection process will include competency-based interview questions and a presentation task. Further details will be provided to shortlisted candidates.
How to apply
To apply for this role, please submit your application through our careers site and answer the application questions, demonstrating how you meet the essential criteria.
We reserve the right to close this vacancy early should we receive a high volume of applications.
Blue Cross benefits
Our people are the most important part of delivering our purpose. If it were not for their amazing efforts and commitment, we would not be able to make the difference that we do today.
In return, Blue Cross wants to ensure we provide you with the best working environment we can. We want you to be happy working for us and will do everything we can to make sure you are.
Our generous benefits package includes:
- Full time equivalent of 38 days holiday rising to 43 with service (including Bank Holidays)
- Programmes for physical and mental wellbeing support
- Free access to GP via MetLife- 24/7 GP services, private prescriptions and more for you and your family
- Health cash plan
- Unlimited access to an employee assistance programme
- Pension scheme with enhanced employer contribution
- Professional fees paid with Continuing Professional Development and personal development support
- Life assurance
- 20% discount on Pet Plan pet insurance
- Enhanced family friendly policies
- Recognition scheme
- Annual volunteer days
- Charity worker discounts across a variety of retailers
To read more about the benefits Blue Cross has to offer, please visit the 'why work for us' page on our website.
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