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The Company
At Theory, we create clothes that matter, that empower and improve the way we live through exceptional fit, fabric, and style. In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live. Two decades later, we continue to perfect our offering of elevated wardrobe essentials for the ambitious, urban man and woman. From sourcing materials from the best mills in the world to the innovation and craftsmanship at our atelier in New York's Meatpacking District, the integrity of our process is just as important as our final product. In 2004, Theory was acquired by Fast Retailing, spurring the international expansion of the brand. Operating 440 stores worldwide today, Theory is a New York brand with a global mindset. Our customers dream big, achieve goals, and aim for perfection. So do we, and so do our clothes.
The Role
Based in the London Covent Garden office, reporting to the Director of e-Commerce and Marketing, the Marketing Exec. plays a pivotal role for our UK & EU business working closely with Global Headquarters in New York, key regional business functions and the wider Fast-Retailing Group to drive brand growth with marketing excellence across the UK and Europe.
We’re looking for a highly resourceful and creative marketeer to lead the planning and delivery of engaging in-store events, brand activations and PR/influencer collaborations across our retail network, with lean budgets. This is a highly hands-on role, on the ground, with the ability to think outside of the box and focused on Marketing spend efficiencies.
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Working cross-functionally with retail teams, US-based PR team and local content creators to drive footfall, brand awareness and community engagement. The role is ideal for someone who thrives on execution, enjoys running events and has experience bringing brand to life in physical and digital media spaces.
Key Responsibilities and Duties
- Partner with the Director of e-Commerce & Marketing and Global HQ Marketing Team to plan, manage and execute a calendar of in-store events and retail activations across our 4 stores in London
- Own events end-to-end: concept, budgeting, suppliers, timeline and execution
- Work closely with stores to ensure full support and smooth delivery of those events, to enhance the customer experience and acquire new customers
- Evaluate event success using KPIs such as footfall, sales uplift, engagement and content output.
- Continually monitor, analyze and report performance & results internally to key stakeholders, making recommendations based on learnings
- Act as a brand ambassador with all external partner relations (media, influencer, brand, industry) to champion Theory brand, deliver new opportunities and build a strong reputation and contact book
- Set and execute a comprehensive ‘always-on’ influencer strategy, identifying key personalities that fits Theory as a brand and can naturally and authentically amplify Theory at scale in Europe
- Support product launches and key brand moments with PR activity, liaising with store teams and local merchandising team
- Coordinate gifting, seeding, event attendance and content
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We regret that due to the high volume of applications we are unable to acknowledge every application. Please bear in mind that if you are selected for an interview, we will contact you within the next 14 days. However, if we think that your skills and qualifications may be suitable for other similar positions, we may hold your details on our database and contact you in the future.
Theory is an inclusive employer, and we welcome applications from all profiles, regardless of age, race, gender, sexual orientation, disabilities or background.
We take data protection very seriously and understand the importance of protecting your privacy and Personal Information. For the recruitment process, you can find the applicable privacy policy on our site: https://www.fastretailing.com/eng/privacy/eurecruitment.html.
Theory is a brand hailing from NYC that continues to present unique styles based on a "New Basic" concept. This concept incorporates casual trends with an eye for comfort and individuality. The stretch fabrics we use are known for their amazing fit, comfort and beautiful silhouettes, while being versatile enough to satisfy the varying needs of modern women's lives.
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