Orien Trade Group
Marketing Manager
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About The Role
As Marketing Manager you will own and deliver trade marketing, TikTok Shop performance and brand events across Orien Trade Group’s UK portfolio. This is a hands-on, ownership-level role: you will run trade marketing programmes and manage retailer relationships, act as the internal owner of our agency-run TikTok Shops, and lead events delivered on behalf of the brands we represent in the UK. You’ll work closely with sales, brand partners and external agencies to drive sell-through, channel visibility and commercial results.
Key Responsibilities
- Planning and executing trade marketing activities that support sell-in, sell-through and stronger retailer partnerships across the UK market
- Acting as the key marketing contact for UK retailers and channel partners, ensuring campaigns, promotions and activations are delivered smoothly and to brand standards
- Coordinating promotional activities, point-of-sale materials, product launches, trade activations and channel-specific campaigns
- Working closely with the sales team to turn account priorities into practical marketing support, including assets, campaign materials and retailer communication
- Managing trade marketing timelines, budgets, suppliers and feedback to continuously improve campaign performance
- Taking ownership of TikTok Shop performance by managing the external agency, setting the content and promotional calendar, and tracking sales, conversion, engagement and ROI
- Coordinating TikTok creators, affiliates and live-selling activity while ensuring brand consistency and compliance with platform and brand guidelines
- Planning and delivering UK brand events, including launches, activations, trade shows, exhibitions and retailer or partner events
- Managing external partners such as agencies, creators, designers, printers and event suppliers, ensuring work is delivered on time, on brief and within budget
- Tracking and reporting on trade marketing, TikTok Shop and event performance, sharing clear insights and recommendations with management
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Qualifications
- Demonstrable experience in trade/channel marketing, retail marketing or a similar commercial marketing role
- Hands-on experience managing TikTok Shop, e-commerce or social commerce activity — including managing agencies or external partners
- Experience planning and delivering events, activations or exhibitions
- Background in retail, beauty, cosmetics, consumer goods or wholesale is a strong advantage
- Confident with social commerce metrics, marketing analytics and budget management
- Fluent English required
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Who We're Looking For
- Strong commercial instinct — able to connect marketing activity to sell-through and ROI
- Confident owning workstreams and managing agencies/partners with minimal oversight
- Excellent organisation across multiple campaigns, deadlines and stakeholders
- Creative, proactive and comfortable moving between strategy and hands-on delivery
What We Offer
- A key role in a growing international beauty company
- Dynamic and entrepreneurial working environment
- Exposure to international beauty brands and markets
- Supportive and collaborative company culture
- Opportunities for professional growth and development
- Flat organizational structure encouraging initiative and ownership
- Make suggestions and recommendations to improve work efficiency, quality and processes
- Expect safe, healthy and appropriate working conditions
- Receive the necessary information, documents, tools and resources required to fulfil job responsibilities
- Request relevant training
About Us
Orien Trade is one of Europe’s fastest-growing distributors of Korean and Japanese skincare and beauty brands, currently active about 30 countries. We’re on a mission to bring high-quality beauty products to market while building a fast, thoughtful, and agile organization.
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