Candidates should demonstrate competency in social media scheduling tools like Hootsuite and managing organic and paid campaigns on LinkedIn. Experience in briefing and managing external creative agencies and freelancers, along with budget management and reporting, is highly valued. A marketing degree or CIM qualification is preferred, with B2B sector experience being essential. Candidates should also have experience working closely with sales teams in lead-generation-focused environments.

Responsibilities

• Own and deliver the annual marketing strategy and tactical plan, ensuring alignment with company revenue and sales targets.
• Generate sales leads through email campaigns, LinkedIn outreach, CRM automation, and digital marketing initiatives.
• Manage HubSpot CRM, including workflows, reporting, email campaigns, and lead tracking to ensure seamless lead management and conversion.
• Run paid advertising campaigns across Google Ads, Bing Ads, and LinkedIn Ads, optimizing for performance and ROI.
• Oversee website management, SEO strategies, and content marketing efforts via WordPress to enhance online visibility and engagement.
• Manage and maintain active social media presence across relevant platforms, engaging with audiences and promoting brand awareness.
• Coordinate with external agencies and freelancers for design, photography, video production, and marketing materials creation.
• Plan and execute trade shows and events from concept to completion, ensuring effective brand representation and lead capture.
• Produce and manage marketing collateral such as brochures, catalogues, case studies, and newsletters to support sales and branding efforts.
• Support product launches and new business initiatives through targeted marketing campaigns and strategic planning.
• Track key performance indicators (KPIs) and return on investment (ROI), providing detailed reports directly to the Managing Director.
• Manage the marketing budget effectively and oversee potential future marketing staff recruitment and supervision.

Benefits

The successful candidate will receive a competitive salary of 50,000 per annum, complemented by a profit-related bonus scheme. The role offers standard working hours from 7.30 am to 4.30 pm, with a 30-minute lunch break. Please note that this is an office-based role, requiring physical presence at the company's Colchester location. The organization values work-life balance and provides a supportive environment for professional development and career growth.

Equal Opportunity

Universal Business Team is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe in fostering an inclusive workplace that values different perspectives and experiences, ensuring all employees have the opportunity to succeed and grow within the organization.