Haymarket Media Group
Marketing Manager
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Marketing Manager – Marketing Week & Performance Marketing World
About the Role
Working within Marketing Week & Performance Marketing World, we are leading B2B brands in the marketing industry, offering professionals insight, analysis, and intelligence to drive global marketing strategy.
The role focuses on driving subscription growth, audience acquisition, and engagement across both brands. The Marketing Manager is responsible for developing and executing data-driven, multi-channel marketing strategies aligned with commercial objectives. Collaborating closely with editorial, sales, and marketing teams, this role ensures seamless integration of audience growth with commercial performance while enhancing subscriber acquisition, retention, and long-term revenue success.
Responsibilities
Key Responsibilities
- Develop and deliver integrated B2B marketing strategies to drive subscription growth, acquisition, and revenue performance across both brands.
- Design and manage multi-channel campaigns—including email, paid media, social, and content—to increase brand visibility, audience engagement, and lead generation.
- Develop and optimise lead nurturing programmes to convert prospects into subscribers and sales pipeline opportunities.
- Analyse audience, customer, and campaign data to identify growth opportunities and optimise conversion performance across the marketing funnel.
- Utilise first-party data, segmentation, and customer insights to improve targeting, personalisation, and campaign effectiveness.
- Continuously review and optimise the end-to-end customer journey from acquisition through to retention and renewal.
- Collaborate with sales teams to monitor lead quality, pipeline performance, and conversion outcomes.
- Coordinate and support B2B events, webinars, and marketing activations to drive audience growth.
- Define and track marketing KPIs, objectives, and budgets in collaboration with leadership.
- Produce regular reporting and insight-led recommendations to support decision-making and improve marketing performance.
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Key Relationships
The role requires close collaboration with:
- Internal teams: Editorial, Sales, Product, Data, and Marketing
- External partners: Agencies and suppliers to ensure effective campaign execution and performance optimisation
Skills, Experience & Knowledge
Required Knowledge
- B2B marketing principles, including subscription, membership, or lead generation models
- Digital marketing channels (email, paid media, social, content marketing)
- Customer lifecycle marketing, segmentation, and audience engagement strategies
- CRM and marketing automation systems
- Data-led marketing approaches and performance measurement techniques
Required Skills
- Analytical & commercial thinking, with the ability to interpret data and generate actionable insights
- Strong communication and stakeholder management across diverse teams
- Excellent organisational & project management for managing multiple campaigns and priorities
- Ability to build data-driven marketing strategies based on audience insights and business objectives
- Proficiency in marketing systems, CRM platforms, and digital reporting
- Collaborative work ethic with the ability to influence and align cross-functional teams
Required Experience
- B2B marketing background, preferably in media, subscriptions, SaaS, membership, or professional services industries
- Experience developing multi-channel campaigns focused on acquisition, engagement, and revenue growth
- Familiarity with customer data, segmentation, and performance analytics
- Collaboration with sales/commercial teams to support pipeline and revenue objectives
- Experience managing projects in fast-paced, target-driven environments
About You
You are a customer-focused marketer who understands audience needs and delivers high-value campaigns that drive engagement, growth, and revenue. You collaborate effectively, building strong relationships across editorial, sales, and commercial teams. You are commercially minded, results-driven, and data-informed, using insights to guide decision-making. You are proactive and adaptable, thriving in fast-paced environments while maintaining high standards. You are a clear and persuasive communicator, able to influence stakeholders and advance shared business objectives.
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Measuring Success
Your performance will be evaluated by:
- Subscription acquisition and growth performance
- Conversion rates across marketing funnel stages
- Campaign performance and ROI
- Lead quality and pipeline contribution
- Audience engagement and retention metrics
- Quality and timeliness of reporting and insights
- Delivery against agreed marketing plans and deadlines
Why Work With Us?
At Haymarket Media Group, we value people and aim to build a better future through impactful, industry-leading content. Our benefits include: 🔹 25+ holiday days per year (increasing by 1 day per year of service, capped at 30) 🔹 "Work from Anywhere" policy for up to 3 weeks annually 🔹 Flexible working hours (core hours: 10–3pm) 🔹 Generous pension scheme 🔹 Health Cash Plans, covering medical expenses, dental, optical care, and more
We are a Disability Confident Employer, guaranteeing interviews for all qualified disabled applicants. If you need adjustments to participate in recruitment, contact recruitment@haymarket.com.
Commitment to Diversity & Purpose
Haymarket is a Certified B Corp™, driven by UN Sustainable Development Goals and a strong culture of equity, diversity, and inclusion. We invest in professional development, mentorship, and a supportive work environment that values flexibility and work-life balance. Sanctioned hybrid working (minimum 3 office days per week), ensuring collaboration and creativity are balanced with autonomy.
As an equal opportunities employer, we ensure fair recruitment for everyone—regardless of background. We proudly show our salary, committing transparency in position details.
Join an award-winning team with a culture that fuels growth, innovation, and making a difference.
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