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Marketing Manager (FMCG) – Bournemouth Area (Hybrid)
Location: Bournemouth area | Working Arrangement: Hybrid
About the Role
Are you a commercial marketing professional passionate about building brands and driving growth in fast-moving consumer goods (FMCG)? This exciting opportunity will see you take full ownership of end-to-end brand strategy, collaborating with clients, agencies, and cross-functional teams to deliver data-driven, impactful marketing plans that generate measurable results.
You’ll thrive in an environment that values innovation, collaboration, and continuous development, offering strong exposure to senior stakeholders and the chance to influence high-level strategic decisions.
Key Responsibilities
Strategic Brand Leadership
- Develop and execute integrated marketing strategies aligned with commercial objectives and deadlines
- Balancing creative vision with data-driven decision-making and budget accountability
Budget & Financial Control
- Optimise marketing and sales budgets through insight analysis and cost-efficient recommendations
- Forecast, monitor and control financial performance to maximise ROI
Campaign Execution
- Lead full-cycle marketing planning, from strategy to execution, across advertising, PR, and trade marketing
- Work with agency partners to deliver integrated campaigns that drive engagement and sales
Performance & Reporting
- Track and evaluate campaign KPIs and ROI
- Provide regular client reports, identifying growth opportunities and areas for improvement
Client & Trade Engagement
- Collaborate with Account Managers to build and execute effective trade marketing plans
- Present dynamics to clients, driving actionable outcomes in brand performance reviews
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Presentation & Briefing
- Create engaging storytelling materials for clients, stakeholders and internal teams
- Develop and issue clear, concise briefs for agencies, assessing proposals on quality and value
Supply Chain & Intel Advocacy
- Partner with client logistics teams to optimise stock levels and operational continuity
- Analyse market trends, product performance and consumer behaviour to:
- Identify growth opportunities
- Inform new product development (NPD)
Performance Management
- Assess agency partner performance to maintain high delivery standards
- Support and develop direct reports, fostering career growth and capability-building
About You
This strategic, commercially-mindful marketer thrives in FMCG environments, blending:
- Data analysis with creative campaign execution
- Stakeholder influence with independent decision-making
Experience
- Minimum 6 years in marketing, preferably within FMCG or consumer packaged goods (CPG)
- Previous experience in Health and Beauty, OTC (over-the-counter) or licensed medicines is advantageous
- Knowledge of grocery and/or pharmacy distribution channels is preferred
Qualifications & Skills
- Degree or professional qualifications (e.g., CIM, business-related degree)
- Expertise in:
- Profit & Loss (P&L) management
- ROI, promotional effectiveness and cost control
- Proficient in Excel analysis and PowerPoint presentation development
- Strong stakeholder management and influencing skills
- Excellent communication and collaboration, oral and written
- Self-motivated, adaptable, and able to prioritise under pressure
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What’s on Offer
- 25 days’ annual leave (plus bank holidays)
- Comprehensive benefits package
- Private healthcare coverage
- Enhanced pension scheme
- Life assurance
- Flexible benefits for a work-life balanced lifestyle
Why Apply?
This role offers the chance to work on globally recognised brands while collaborating with experienced cross-functional teams. IQVIA fosters a supportive and inclusive workspace where your ideas and impact will be valued.
We encourage applications from candidates of all backgrounds.
Important Information
✅ Candidates must have the right to work in the UK – sponsorship is not available for this role.
Integrity in the Hiring Process
IQVIA maintains a zero-tolerance policy for misrepresentation. Any false statements or omissions during the application process will result in immediate disqualification.
About IQVIA
IQVIA is a global leader in clinical research services, commercial insights, and healthcare intelligence, supporting the development and commercialisation of innovative medical treatments. Every role plays a part in improving patient outcomes and population health worldwide.
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