Bupa Dental Care UK
Marketing Manager
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Performance Marketing Manager 12-month Fixed Term Contract – Maternity Cover Location: Hybrid working – 1 day per week onsite in Bristol Start Date: Ideally from Monday 5th October
The Role
This Performance Marketing Manager role is responsible for leading end-to-end customer acquisition performance, covering a diverse mix of channels including:
- Paid media
- Organic search (SEO, GEO, AEO)
- Website conversion optimisation (CRO)
- Local demand platforms (e.g., Google Business Profiles, online dental directories)
Your role will focus on driving efficient, scalable growth by optimising performance throughout the full acquisition journey, powered by strong digital analytics and tracking.
Your responsibilities include:
- Interpreting data-led insights to refine strategies and inform broader marketing direction.
- Prioritising channels and investments to maximise return.
- Translating performance data into meaningful commercial outcomes, ensuring insights are turned into actions that deliver tangible business growth and value.
Responsibilities
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External Partnerships:
- Manage relationships with paid media and SEO agency partners, ensuring strong performance, accountability, and strategic alignment against commercial objectives.
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Acquisition Strategy:
- Own and execute end-to-end acquisition strategies across paid media, organic (SEO/GEO/AEO), CRO, affiliates, and local demand platforms.
- Set channel-specific roles, objectives, budgets, and investment priorities to drive scalable growth while balancing short-term performance with long-term sustainability.
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Media & Organic Growth:
- Lead paid media planning, optimisation, and testing (targeting audiences, creatives, formats, and landing pages) to boost ROI and demand quality.
- Partner with content and technical teams to improve organic acquisition visibility, site health, and discovery.
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Conversion Optimisation:
- Oversee website CRO, identifying friction points and leading testing programmes to refine customer journeys and increase conversion rates.
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Local Presence:
- Manage local demand platforms (Google Business Profiles, directories) to optimise presence and performance across locations.
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Measurement & Insights:
- Define and enforce acquisition measurement frameworks, ensuring robust tracking, attribution, and high-quality data to fuel decision-making and boost commercial success.
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Strategic Communication:
- Convert performance data into actionable insights, shaping channels, budgets, and overall marketing strategy.
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Team Leadership:
- Line-manage the acquisition team, fostering a culture of high performance, clear objectives, and collaborative growth.
Qualifications & Experience
- Degree level or equivalent in a relevant field.
- 5+ years of industry experience in digital marketing, with specialisation in:
- Ongoing management of paid media platforms (GA4, Google Ads, Microsoft Ads).
- Technical application of analytics tools (Looker Studio, Supermetrics, Infinity tags, Google Tag Manager).
- SEO, CRO, and local demand optimisation across paid, organic, and trade channels.
- Strong track record of delivering measurable growth in leads, revenue, ROI, and conversions.
- Advanced analytics expertise to interpret and drive decisions through:
- GA4, Amplitude, or similar tools.
- Full end-to-end customer journey optimisation.
- Experience managing teams and stakeholders, with adept skills in data storytelling and strategy formulation.
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Benefits
We offer industry-leading benefits, including:
- 25 days annual leave.
- Access to:
- Discounts available at 7,000+ retailers.
- Fitness programmes with discounted gym membership.
- On-demand remote GP & nurse services, physiotherapy, mental health support.
- Early wage access via Wagestream.
- Cycle-to-work scheme. Among many more. directamente en nuestro página de beneficios.
Why Join Us?
Bupa Dental Care is a growing, dynamic healthcare provider, committed to creating meaningful impact:
🌍 Inclusion and equality: We champion diversity, promote representation in the communities we serve, and foster an environment where everyone belongs.
🏍 Commitment to accessibility:
- Level 2 Disability Confident Employer.
- Transparent recruitment process.
- Reasonable adjustments for job applicants during assessments—disabled candidates who meet our criteria can expect to receive interview invitations.
💥 Зміна в людини починається з зуба!
🔗 Explore our careers on LinkedIn, Facebook, or Instagram. We’re excited to hear from you!
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