Workwear Uniform Group Ltd
Marketing Manager
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Job Overview
We are seeking an experienced and commercially minded Marketing Manager to lead marketing strategy and execution across WWUGL's key brands, Direct Corporate Clothing and Incorporatewear. This role owns the marketing plan end-to-end, from strategic planning and brand architecture through to B2B demand generation, campaign delivery and performance reporting. Working closely with Sales and senior leadership, the Marketing Manager will lead a small team, manage external agencies and suppliers, and act as the key marketing voice at stakeholder and board level, while championing WWUGL's sustainability and ESG story through clear, credible communications.
Duties
Strategy & Planning
- Develop and own the annual marketing strategy, translating commercial priorities into a clear, prioritised plan of activity across both brands.
- Lead strategic planning and prioritisation of marketing initiatives, balancing brand-building activity with demand generation.
- Define and manage brand strategy and architecture across the Group's portfolio, ensuring consistency and clear differentiation between Direct Corporate Clothing and Incorporatewear.
- Own and manage brand governance across the Group's portfolio.
Demand Generation & Digital
- Lead B2B demand generation and lead nurturing programmes, working closely with Sales to build and manage a healthy pipeline.
- Plan and oversee SEO, paid search and LinkedIn ABM activity to drive qualified traffic and pipeline for target accounts.
- Own marketing automation, workflows, segmentation, lead scoring and marketing data hygiene within the CRM (Zoho or similar); co-own CRM configuration and data standards with Sales.
Content & Communications
- Develop and deliver a content strategy and thought leadership programme that builds WWUGL's credibility and authority across its target industries.
- Own copywriting and messaging across channels, ensuring tone of voice and brand positioning are applied consistently.
- Lead sustainability and ESG communications, working with internal teams to tell WWUGL's environmental and social impact story authentically.
- Develop sales collateral to support the Sales team.
- Plan and deliver customer-centric events such as open days.
- Drive an organic social media presence across relevant channels.
- Oversee the team responsible for the Group's websites, ensuring all content is accurate, up to date and relevant.
- Drive PR relationships and manage content published through PR contacts and media.
- Organise and deliver media such as podcasts and webinars.
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Reporting & Analytics
- Own marketing data and analytics, including reporting, attribution and KPIs, providing regular, actionable insight to the business.
- Manage stakeholder relationships across the business and prepare regular board-level reporting on marketing performance and plans.
Team & Supplier Management
- Lead, coach and develop the marketing team, building capability and setting clear objectives and development plans.
- Select, brief and manage external agencies and suppliers, ensuring delivery to brief, budget and timeline.
- Manage the marketing budget, ensuring spend is planned, tracked and delivers demonstrable return on investment.
- Manage marketing projects end-to-end, coordinating cross-functional input and keeping delivery on time and on budget.
Key Performance Indicators
- Marketing-Qualified Leads: Deliver an agreed number of MQLs per quarter that convert through to Sales pipeline.
- Pipeline Contribution: Marketing-sourced/influenced pipeline reaches an agreed percentage of total sales pipeline.
- Brand Consistency: Maintain a high level of compliance with brand guidelines across all customer-facing materials and channels.
- Digital Performance: Achieve agreed targets for organic search ranking, paid search ROI and LinkedIn ABM engagement.
- Budget Management: Deliver the marketing plan within the approved annual budget.
- Team Development: Positive feedback from direct reports and completion of agreed development plans.
- Stakeholder Satisfaction: Positive feedback from Sales, the Executive team and the Board on marketing support and reporting.
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Formal Education
- Degree in Marketing, Business or a related discipline is desirable, or equivalent demonstrable experience.
- GCSE Grade C/4 or above in Maths and English (or equivalent) as a minimum.
Experience Required
- Proven experience in a Marketing Manager or senior marketing role, ideally within a B2B, manufacturing or distribution environment.
- Demonstrable experience of B2B demand generation, lead nurturing and pipeline reporting.
- Experience managing brand strategy across multiple brands or a diverse portfolio.
- Hands-on experience with a CRM and marketing automation platform (Zoho or similar).
- Strong working knowledge of SEO, paid search and LinkedIn ABM campaign management.
- Track record of developing content strategy and thought leadership programmes.
- Confident using marketing data and analytics to drive decision-making and demonstrate ROI.
- Experience managing budgets, agencies and suppliers.
- Experience leading and developing a team.
- Experience presenting to and reporting at senior stakeholder or board level.
- Strong copywriting skills and experience shaping messaging and tone of voice.
- Solid project management skills, with the ability to manage multiple priorities to deadline.
Join us as a Marketing Manager if you're passionate about creating impactful campaigns that elevate brands! Bring your strategic thinking, leadership talent, and analysis skills to a vibrant team dedicated to innovation and excellence in marketing practices.
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