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Hemming Group

Marketing Manager

London
£40k – £45k/yr
Posted 11 days ago
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Role: Marketing Manager – Executive Hire Portfolio

Location: Hybrid working / London Office (Blackfriars)
Reporting to: Marketing Director
Working Closely With: Event Director, Group Exhibitions Director
Contract type: Full-time, Permanent
Department: Marketing
Salary: £40-45k DOE

About Hemming

With 100+ years of experience to draw from, Hemming Group is a highly respected media owner in the B2B arena. From exhibitions, conferences and awards to magazines, directories, print, data and digital publishing, we strive to find innovative ways to connect businesses and professionals while providing insightful news, analysis and comment.

Role Summary:

This is a key role within the marketing team, responsible for planning, delivering and optimising marketing activity for Executive Hire Show and Executive Hire News.

Working closely with the Marketing Director, Group Exhibitions Director, Event Director and Editorial Lead, the Marketing Manager will support audience growth, event registrations, newsletter subscriptions, engagement and commercial objectives across both brands.

The role combines campaign delivery, audience development, digital marketing and content promotion to support the continued growth of Executive Hire Show and Executive Hire News.

Primary Objectives:

  • Own and deliver the annual marketing strategy for Executive Hire Show and Executive Hire News.
  • Drive measurable audience growth, event registrations, newsletter subscriptions and engagement.
  • Own marketing contribution to commercial lead generation and revenue growth.
  • Develop and optimise audience acquisition, conversion and retention strategies.
  • Manage marketing budgets, performance reporting and return on investment.
  • Ensure all marketing activity is insight-led, commercially focused and aligned with business objectives.

Responsibilities:

Marketing Strategy & Growth Planning

  • Develop and deliver annual marketing plans aligned to audience, commercial and revenue targets.
  • Use market insight, audience analysis and competitor intelligence to identify growth opportunities.
  • Contribute to wider business planning and strategic development of both brands.

Campaign Delivery

  • Own the planning, execution and optimisation of all marketing campaigns across events, media and digital products.
  • Deliver campaigns to drive event registrations, newsletter subscriptions, audience engagement and commercial enquiries.
  • Ensure campaigns are continuously evaluated and optimised against agreed performance targets.
  • Develop marketing campaigns for new features, related launches and roadshows.

Audience Development & Data Management

  • Build and maintain a comprehensive audience development strategy across exhibitors, visitors, subscribers and commercial stakeholders.
  • Develop audience segmentation and targeting strategies to improve campaign effectiveness.
  • Identify new audience acquisition opportunities through data, partnerships and market insight.

Marketing Automation & CRM

  • Manage and optimise HubSpot CRM, workflows, automation, segmentation and reporting.
  • Ensure database integrity, list hygiene and effective tagging in collaboration with data team.
  • Develop automated customer journeys to improve acquisition, engagement and retention.

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Email Marketing

  • Oversee the creation, testing and optimisation of high-performing email campaigns.
  • Ensure messaging is targeted, benefits-led and conversion-focused.
  • Drive continuous improvement in engagement and conversion metrics.

Content, Brand & Communications

  • Own the integrated marketing and content calendar across Executive Hire Show and Executive Hire News.
  • Work closely with editorial to maximise content reach, audience engagement and subscription growth.
  • Produce marketing copy and campaign assets across email, web, social media and event channels.
  • Ensure consistent brand positioning and messaging across all activity.

Website, Digital & Social Media

  • Ensure websites remain up to date, user-focused and optimised for SEO, conversion and data capture.
  • Plan, manage and optimise social media and digital marketing activity.
  • Drive audience growth and engagement through organic and paid digital channels.

Commercial Partnerships & Stakeholder Management

  • Develop and manage relationships with media partners, associations and industry organisations.
  • Support sponsorship marketing fulfilment and partner activation programmes.
  • Work closely with commercial and event teams to maximise marketing contribution to revenue growth.

Analysis, Reporting & Budget Management

  • Own reporting across all marketing activity, providing clear insight into performance, ROI and future opportunities.
  • Produce regular reporting and campaign analysis, providing insight into performance and opportunities for improvement.
  • Manage marketing budgets effectively, ensuring investment aligns with agreed priorities and growth targets.

Person Specification:

  • 3+ years' experience in a senior marketing executive or marketing manager role within a B2B trade shows, exhibitions or events.
  • Proven experience delivering integrated marketing strategies with clear commercial outcomes.
  • Strong understanding of audience development, customer acquisition and campaign optimisation.
  • Experience using CRM and marketing automation platforms, ideally HubSpot.
  • Commercially aware with an understanding of how marketing contributes to business objectives.
  • Excellent copywriting and communication skills across email, web and social media.
  • Experience using marketing analytics and reporting tools to drive decision making.
  • Highly organised with strong planning, prioritisation and analytical capabilities.
  • Proactive, ambitious and results-driven with a solutions-focused approach.
  • Experience within exhibitions, events, publishing or audience-led businesses required.

This job description is not intended to be all-inclusive and the employee will also perform other reasonably related duties as assigned by the Line Manager and the Head of Department.

Our culture and values:

Hemming Group’s mission is to be a profitable, independent business, offering a creative environment where talent grows and prospers in order to deliver quality for clients.

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Our values:

  • Ethical – We are a decent and honourable company to work for and do business with and we understand the importance of supporting mutual growth.
  • Sustainable – We strive to achieve the triple bottom line of People Profit Planet and our ability to balance the needs of all three.
  • Innovative – We value and nurture creativity; investing in it to create innovative, groundbreaking solutions for our customers and markets.
  • Collaborative – We respect each other’s workloads and time scales and understand the importance of working together to meet common goals.
  • Strategic – We have a clear idea of where we want to be in five years and a road map of how we intend to get there.

Hemming Group is a family company. We encourage a healthy work/life balance in our staff. We offer our employees competitive salaries, a generous holiday allowance and comprehensive benefits including private medical insurance, contributory pension, and an interest-free season ticket loan. We are committed to equality of opportunity and outcomes for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Benefits & Perks:

  • 25* days’ holiday per annum plus bank holidays (pro rata based on months worked); (*22 days of annual leave increasing by 2 days annually until it hits 30 days + 3 days of paid leave between Christmas and New Year included).
  • We support hybrid and flexible working and this role is open to work a mix of both onsite and remotely.
  • Friendly and cosy office environment, with access to free yoga classes, Peloton bikes, wellness room and shower facilities, outdoor terrace and business lounge.
  • Stakeholder pension scheme (5% employer contribution).
  • Cycle to Work Scheme.
  • Electric Car Scheme with Octopus Energy – enabling you to contribute towards a greener climate and lease a new electric car.
  • Private medical insurance with Vitality including wellbeing benefits, high-street discounts and 24/7 Employee Assistance Programme to support you with any work, personal or family issues.
  • Interest-free Season Ticket Loan.
  • Summer and Christmas parties, regular company and team socials at the office.
  • Culture of continuous learning and development, with free access to our L&D platform Go1, with over 90,000 learning courses to choose from.
  • Investment in other training and development initiatives, plus opportunities for personal and professional growth.
  • Menopause-friendly policies.
  • Neurodiversity-friendly policies.

Diversity & Inclusion statement

If you would like to discuss any accessibility requirements for the recruitment process or the role, please contact the HR department (o.sanderson@hgluk.com) and we will be happy to discuss. We encourage applications from neurodivergent talent and underrepresented groups.

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Skills

Marketing Strategy
Audience Development
Campaign Delivery
Data Management
Email Marketing
Content Creation
SEO
CRM Management
HubSpot
Commercial Awareness
Copywriting
Analytical Skills
Project Management
Digital Marketing
Social Media
Stakeholder Management

Location

London, England, United Kingdom

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