Haymarket Media Group
Marketing Manager
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Overview
ABOUT THE JOB
Working within the Campaign Innovation Unit
Campaign is the leading brand for the UK marketing, advertising and media industries, delivering trusted journalism, insight, analysis and thought leadership across digital, audio, video, live events and data.
The Campaign Innovation Team is responsible for identifying, developing and launching new editorial products, audience propositions and commercial opportunities that support the long-term growth of the Campaign brand. Working across editorial, commercial and marketing teams, the function combines market insight, audience understanding and innovation to test new ideas, grow engaged communities and successfully bring new products to market.
The Role
The Marketing Manager is a strategic, growth-focused role within the Campaign Innovation Team, responsible for developing and delivering go-to-market strategies for new editorial products, services, brands and audience propositions.
Working closely with the Head of Innovation and Senior Editorial Reporter, the role will transform new product ideas into commercially successful launches by identifying target audiences, building integrated marketing campaigns and driving audience acquisition across digital, social, newsletters, audio, video and live events.
Using audience insight, market research and performance data, the Marketing Manager will continually optimise campaigns to maximise engagement, registrations and commercial impact. As products mature, the role will support their successful transition into Campaign's core portfolio or the launch of standalone brands, ensuring they are positioned for long-term growth and success.
Responsibilities
Key Responsibilities
Go-To-Market Strategy & Product Development
- Develop and deliver go-to-market strategies for new editorial products, services, brands and audience propositions across the Campaign portfolio.
- Create and execute integrated launch plans that build awareness, generate demand and support commercial objectives.
- Work closely with the Head of Innovation and Senior Editorial Reporter to translate new product concepts into successful market launches.
- Support the development, positioning and ongoing evolution of new products to ensure they meet audience needs and align with Campaign's strategic priorities.
Audience Growth & Market Performance
- Build and grow engaged audiences through targeted, multi-channel marketing campaigns across email, social media, paid media, digital content, audio, video and live events.
- Use audience insight, market research and performance data to identify growth opportunities, develop audience personas and optimise marketing activity.
- Monitor, analyse and report on campaign performance, using data to improve ROI, engagement and future product launches.
- Develop audience acquisition, engagement and retention strategies to support the long-term growth of new products and services.
Collaboration & Innovation
- Work collaboratively with Editorial, Commercial, Marketing, Audience and Product teams to ensure new products are successfully launched and positioned in the market.
- Act as the marketing lead throughout the innovation process, ensuring brand consistency and an excellent customer experience.
- Identify new marketing channels, technologies and opportunities that support audience growth and commercial success.
- Support the successful transition of established products into Campaign's core portfolio or standalone brands through effective planning and stakeholder collaboration.
Key Relationships
The Marketing Manager works closely with the Head of Innovation, Senior Reporter, Multimedia Editor and wider Campaign Team to develop and launch new products and audience propositions. The role collaborates with colleagues across Editorial, Marketing, Audience, Commercial, Content Labs and Events, building strong relationships to support innovation, audience growth and commercial success.
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Knowledge, Skills & Experience
Skills / Experience / Knowledge / Minimum Criteria
Knowledge
- Strong understanding of B2B marketing, audience acquisition and brand development.
- Knowledge of go-to-market strategies and new product launch methodologies.
- Understanding of digital marketing channels, including email marketing, social media, paid media and content marketing.
- Knowledge of audience segmentation, customer journeys and lifecycle marketing.
- Understanding of marketing analytics, campaign performance metrics and ROI measurement.
- Knowledge of CRM systems, marketing automation platforms and digital marketing technologies.
- Awareness of relevant legislation, compliance requirements and marketing best practice.
Skills
- Excellent marketing planning and campaign management skills, with the ability to develop and execute successful go-to-market strategies.
- Strong copywriting and communication skills, with the ability to produce engaging content that reflects Campaign's premium brand.
- Strong analytical skills, with the ability to interpret data, identify trends and optimise campaign performance.
- Excellent project management and organisational skills, with the ability to manage multiple launches and competing priorities.
- Strong stakeholder management skills, with the ability to influence and collaborate across editorial, commercial and marketing teams.
- Creative and commercially minded, with the ability to identify opportunities that drive audience growth and product success.
Experience
- Experience in a marketing role within a B2B media, publishing or professional services environment.
- Proven experience developing and delivering successful go-to-market marketing campaigns.
- Experience launching or supporting new products, services or brands.
- Experience delivering audience acquisition and engagement campaigns across multiple digital channels.
- Experience using CRM systems, marketing automation platforms and analytics tools to measure and improve campaign performance.
- Experience working collaboratively with cross-functional teams to deliver strategic business objectives.
About You
- Customer-focused, putting audience needs at the heart of every campaign.
- Curious and innovative, always seeking new ideas and opportunities.
- Collaborative, building strong relationships across teams.
- Results-driven, focused on audience growth and commercial success.
- Accountable, taking ownership and delivering on commitments.
- Adaptable, thriving in a fast-paced, evolving environment.
- Organised and proactive, managing priorities effectively.
- Professional, acting with integrity and credibility.
What Success Looks Like
How will success in this role typically be measured?
- Successful delivery of go-to-market strategies for new products, services and audience propositions.
- Growth in audience acquisition, engagement, registrations and reach across new Campaign initiatives.
- Delivery of marketing campaigns to agreed quality standards, budgets and deadlines.
- Effective use of audience insight and performance data to optimise campaigns and improve ROI.
- Strong collaboration with Innovation, Editorial, Commercial, Marketing and Audience teams.
- Successful transition of established products into Campaign's core portfolio or standalone brands.
- Continuous identification of opportunities to improve marketing performance and support Campaign's long-term growth strategy.
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Additional Information
Why work with us at Haymarket?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.
Our benefits include:
Our Company benefits:
- 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
- Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
- Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
- Generous contributory pension scheme
- Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
Disability Confident Employer
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.
More about Haymarket
Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.
We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.
Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.
We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.
Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.
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