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Marketing Manager
Marketing Manager (nakd) Lotus Natural Foods
Lotus Natural Foods, the healthy snacking division of Lotus Bakeries, represents a portfolio of five iconic brands: BEAR, TREK, nakd., Kiddylicious, and Peter’s Yard, each with a distinct voice and role within our business. We’re ambitious—committed to sustainable long-term growth by delivering taste, quality, and innovation that drives us beyond competition. Born in the UK, our brands now span the globe, evolving alongside our business.
With a proven track record under our belt, we’re not done growing. That’s why we’re looking for ** talented individuals ** passionate about shaping the next chapter of our success—read on if you want to help us make it happen.
About the Role
This Marketing Manager (nakd) role combines strategic leadership with hands-on execution. Here’s where your focus will lie:
- Bridge the global and UK sales teams, ensuring UK market needs are prioritised in development—challenging the global team when required.
- Collaborate with sales to develop an annual growth plan, identifying critical KPIs and tackling key issues head-on.
- Strike the balance between consumer insight and commercial strategy to keep the brand proposition competitive.
- Monitor portfolio performance, refine the shelf offering (range, formats, and sub-ranges) to stay ahead of rivals.
- Drive EPD (Environmental Product Declaration) and NPD (New Product Development) from pitch to market activation—social media, influencers, and shopper visibility—to boost penetration and sales.
- Work with the global team to optimise our digital-first paid media and instore activations, Thenfeed insights-backed recommendations for improvement.
- Own the brand’s digital and social presence, delivering content that resonates with consumers meaningfully.
- Build and execute a community strategy, from events to partnerships and collaborations—locally inspired mastery.
- Balance budget responsibility with accountable reporting for efficiency.
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Reporting to: Managing Director – Natural Balance Foods
About You
We’re looking for:
- A high-energy Marketing Manager thriving in agile, fast-paced environments—someone who loves sharpening the commercial edge of brands.
- Ownership of the nakd. brand in the UK. Drive growth, leadership in execution, and diplomacy across stakeholders and external partners. Ideally, you’re a nakd. devotee with a genuine passion for food, healthy lifestyles, and consumer trends. A brand-hearted problem-solver with an appetite for autonomous action and impact.
People. Plans. Practices.
To match our Lotus TOP Values of Team Spirit, Open Dialogue, and Passion, we seek:
- RTW (Right to Work) in the UK (no sponsorship).
- Bachelor’s degree minimum. Be commercially hyperaware—ask and demand excellence, then translate it into best practice.
- Science track record—delivering growth in competitive FMCG or consumer goods sectors. You need to hit the ground running with clear brand authority.
- A get-up-and-go personality. Love autonomy and ownership—shaping nakd. and driving it forward.
- Unwavering passion for brands, trends, and food/health connection.
- Every. Little. Detail counted— from OHSAS-18001 standards to impeccable visuals, presentations, and stakeholder communication.
- A deep understanding of the retailer/wholesale landscape.
- Someone who turns "can’t do" into "why not?"— proactive state of play-changers.
- Proven ability to align global teams with UK needs—collaboration across brands, markets, and strategies.
- Strategic wirer that wants to leave footprints (not footnotes).
- Confidence to influence boards and drive latent value upfront.
- Sharp ATL/BTL media expertise, with a manufactured skills to manage agencies.
- You’re the team glue— collaboration guru, relationship builder, self starter, and trusted partner.
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Education & Experience:
- Minimum: Degree + 6+ years relevant marketing experience.
Culture Matters
We’re a team-first environment. Our people add value by being nimble—adaptable, joining dots, and making the collective bigger than the sum of parts.
Notes: This role is a full-time office position in St Albans, with 4 site-days per week. Applicants should confirm they can commit before proceeding.
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